Escoda ricardo (50 resultados)

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Tapa blanda. Condición: New. La situación de la cultura arquitectónica en la España de los años setenta supuso un notable giro con respecto al periodo anterior, caracterizado por una vanguardia dogmática, estricta y monolítica. Esta etapa implicó no solo una excepcional difusión hacia el exterior, sino también la participación de un notable número de profesionales en debates públicos que se materializaron en jornadas, congresos y reuniones de especialistas. De esta manera, la difusión de la arquitectura se comenzó a abordar no solo como diversidad de opciones formales, sino también desde un plano teórico potenciando el debate sobre cuestiones tales como la participación ciudadana en el gobierno de la ciudad, la pervivencia de las tipologías tradicionales, la vigencia de la morfología urbana, entre otras. Muchas de estas reflexiones se encauzaron a través de publicaciones en revistas europeas y americanas que acogían trabajos en los que se teorizaba sobre problemas similares que se estaban planteando en otros países. Esta obra aborda precisamente las claves culturales de la arquitectura en los llamados "años de la Transición". …

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: Since market power has moved from enterprises to consumers, and global competition has increased substantially, managers in almost all industries need to face enormous performance challenges. To avoid red figures, they are forced to be more innovative in establishing and performing their competitive strategies. Long-term success will not be achieved solely through competitiveness but instead will depend on the ability to adapt to changes in a business' environment and develop a consistent leadership style.…

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: Since market power has moved from enterprises to consumers, and global competition has increased substantially, managers in almost all industries need to face enormous performance challenges. To avoid being replaced by rivals, they are forced to be more innovative in establishing and performing their competitive strategies. Long-term success will not be achieved solely through competitiveness but instead will depend on the ability to evolve new demand and create and gather new markets. Therefore, marketing is one of the most fundamental topics when concentrating on the customers' desires. Mainly it is about picking up the clients by delivering a unique feeling in form of a must-have product.Adidas is counted among one of the global players of sports and lifestyle brands, together with its biggest competitors Nike and Puma. With an annual revenue of EUR 21.218bn (in 2017), over 56,888 employees worldwide, and more than 900 million products produced per year, the German business is an omnipresent sports and lifestyle brand, which became more and more important over the last decades. According to Statista, it was voted one of the ten most reputable companies worldwide in 2018, being the only sports and lifestyle brand in this ranking. In addition, Forbes published an article, stating that Adidas reached the third place of the World's most valuable sports brands, following Nike and ESPN. Yet by comparing the global revenues of Adidas, Nike and Puma from 2006 to 2017 it can be seen, that the company founded in 1924 by Adi Dassler in a small village in Southern Germany called Herzogenaurach is lagging behind Nike's global revenues for many years. This is one of the core reasons driving the brand with the three stripes to establish new marketing strategies for diversifying and simultaneously increasing its customer portfolio.The sections below concern aspects referring to the research fields E-Marketing and E- Commerce, Online Marketing, Online Advertising and Social Media, and Mobile Marketing. A summary with the most fundamental information is provided at the end of each part.…

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand.This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.…

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Tesla increased formidable during the last years, it is a highly discussed automotive brand, which is becoming more and more important. In August 2017, the Bernstein Research Institute published a study dealing with brand enjoyment and service experiences of 286 Tesla owners, which resulted in a fanatical brand loyalty autonomous of the region the participants lived in.This paper deals with aspects of Global Marketing Management and Customer Relationship Management, which on the one hand include growth drivers and complexities that underpin the strategy of Tesla in its quest to exercise market power in a very competitive automotive market place, and on the other hand examine how Tesla was able to connect its customers as prominent iconic luxury brand. In the end of this paper a 'blue print' model on how Tesla might build and embrace a customer driven marketing strategy aimed at building tighter bonds with its loyal customers and delivering added value will be proposed.…

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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2020 in the subject Economics - Finance, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: Blockchain is considered to be a breakthrough technology with many strengths and opportunities, but also weaknesses and threats for all industries around the globe. It has the potential to revolutionize many sectors, but it is not a universal remedy and does not replace every single traditional technology. Most businesses do feel insecure whether to invest time and money for Research and Development due to the lack of industry standards and regulations with respect to the technology.Before being able to guarantee suitability and successful implementation in any business, it is essential to study the differences between public, private, hybrid, and consortium Blockchain types.In areas of application not strongly relying on Blockchain's distributed systems, alternative solutions such as Big Data Analytics, Artificial Intelligence, and Machine Learning might be more valuable. Nonetheless, Blockchain promises the unique potential for insurance companies to efficiently serve global markets with areas of application mainly concentrating on parts of the VC where bureaucracy can be reduced by automation. For instance, the use of Smart Contracts where lots of data are analyzed, saved, distributed, and pro- cessed. By implementing BC, fields, where the focus is on customer experience such as Payments, Data Security, Transparency, and Developing New Business and Product Ideas, can be improved enormously. Use cases and new products supported by Blockchain might include P2P Micro-Insurances, Ad-hoc and Parametric Insurance Models, Automized Underwriting, Reduction of Fraud and Abuse, and Health Insurance Processes. Real-Time Analytics in the Form of SCs, Instant Pay-Outs, Automized Claims Management, and Improved Risk Modelling of Insurance Businesses might be achievable by connecting Blockchain and Big Data.Contrary to the expectations of the author, most industry experts are aware of the benefits and opportunities the technology can bring to their companies. Still, Blockchain is not anchored in their medium- to long-term visions and strategies. Most of the interviewees would rather act as active observers and early followers than taking the lead proactively. Reasons for this behavior, are the lack of market standards and regulations, the absence of solid Blockchain networks, and the shortage of use cases, but also, the lack of know-how and data security concerns.…

Taschenbuch. Condición: Neu. Neuware - La situación de la cultura arquitectónica en la España de los años setenta supuso un notable giro con respecto al periodo anterior, caracterizado por una vanguardia dogmática, estricta y monolítica. Esta etapa implicó no solo una excepcional difusión hacia el exterior, sino también la participación de un notable número de profesionales en debates públicos que se materializaron en jornadas, congresos y reuniones de especialistas. De esta manera, la difusión de la arquitectura se comenzó a abordar no solo como diversidad de opciones formales, sino también desde un plano teórico potenciando el debate sobre cuestiones tales como la participación ciudadana en el gobierno de la ciudad, la pervivencia de las tipologías tradicionales, la vigencia de la morfología urbana, entre otras. Muchas de estas reflexiones se encauzaron a través de publicaciones en revistas europeas y americanas que acogían trabajos en los que se teorizaba sobre problemas similares que se estaban planteando en otros países. Esta obra aborda precisamente las claves culturales de la arquitectura en los llamados 'años de la Transición'.…

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Condición: As New. Unread book in perfect condition.

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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelorarbeit aus dem Jahr 2017 im Fachbereich Lebensmitteltechnologie, Note: 1,7, Universität Augsburg (Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Obwohl der Wirbel um additive Fertigungsverfahren bereits vor mehr als drei Jahrzehnten mit der Geburt des weltweit ersten 3D-Druckers von Charles W. Hull begann, sorgte dieses Thema bis vor wenigen Jahren noch kaum für Gesprächsbedarf in den Medien. Damals wurde ausschließlich eine Revolution in den Branchen der Automobilindustrie, Luft- und Raumfahrttechnik und der Medizin erwartet. Daher waren Wissenschaftler aus aller Welt umso überraschter und erfreulicher gestimmt, als diese Innovation in den vergangenen Jahren eine einschlägige Wende durchlebte. Aktuelle Studien des Bundesverbandes für Informationswirtschaft, Telekommunikation und neue Medien e.V. besagen, dass bereits 87 Prozent der deutschen Bundesbürger (in etwa 61 Millionen im Alter ab 14 Jahren) schon einmal von 3D-Druck gelesen oder gehört haben, wobei 18 Prozent behaupten, bereits einen 3D-Druck angefertigt zu haben oder anfertigen haben zu lassen. Außerdem können sich 55 Prozent vorstellen, diese Technologie auch in Zukunft zu nutzen, wohingegen 25 Prozent keinerlei Interesse dafür hegen. Zukunftsweisend ist vor allem die Erkenntnis, dass sich laut dieser Studie neun von zehn Deutschen die Durchsetzung von 3D-Druckern in privaten Haushalten vorstellen können.Bereits heute können in der Lebensmittelindustrie beachtliche Ergebnisse mithilfe von additiven Fertigungsverfahren erzielt werden, wie aktuelle Beispiele aus der Praxis in der folgenden Analyse darstellen werden. Schon im September 2015 gelang es dem Team des Start-ups Print2Taste GmbH, ein maßstabsgetreues Modell des Schlosses 'Neuschwanstein' aus Marzipan zu drucken. Die rapide Entwicklung in der Lebensmittelindustrie erhielt im April des vergangenen Jahresdurch ein Ereignis, welches vor einigen Jahren noch als undenkbar schien, seine Bestätigung: Auf der 3D Food Printing Conference 2016 im spanischen Venlo stellte das Team der niederländischen Firma 3D By Flow das weltweit erste Pop-Up-Restaurant mit dem Namen Food Ink. vor, in dem Lebensmittel aus einem 3D-Drucker serviert wurden.Der 3D-Druck wird in der Literatur und Forschung häufig mit den Begriffen Rapid Prototyping und Additive Manufacturing oder dem deutschen Synonym Additive Fertigung in Verbindung gebracht und gliedert sich in das Spektrum der generativen Fertigungsverfahren, die auf rechnerinternen Datenmodellen basiert, ein.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: Since market power has moved from enterprises to consumers, and global competition has increased substantially, managers in almost all industries need to face enormous performance challenges. To avoid red figures, they are forced to be more innovative in establishing and performing their competitive strategies. Long-term success will not be achieved solely through competitiveness but instead will depend on the ability to adapt to changes in a business' environment and develop a consistent leadership style. 20 pp. Englisch. …

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand.This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview. 28 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: Since market power has moved from enterprises to consumers, and global competition has increased substantially, managers in almost all industries need to face enormous performance challenges. To avoid being replaced by rivals, they are forced to be more innovative in establishing and performing their competitive strategies. Long-term success will not be achieved solely through competitiveness but instead will depend on the ability to evolve new demand and create and gather new markets. Therefore, marketing is one of the most fundamental topics when concentrating on the customers' desires. Mainly it is about picking up the clients by delivering a unique feeling in form of a must-have product.Adidas is counted among one of the global players of sports and lifestyle brands, together with its biggest competitors Nike and Puma. With an annual revenue of EUR 21.218bn (in 2017), over 56,888 employees worldwide, and more than 900 million products produced per year, the German business is an omnipresent sports and lifestyle brand, which became more and more important over the last decades. According to Statista, it was voted one of the ten most reputable companies worldwide in 2018, being the only sports and lifestyle brand in this ranking. In addition, Forbes published an article, stating that Adidas reached the third place of the World's most valuable sports brands, following Nike and ESPN. Yet by comparing the global revenues of Adidas, Nike and Puma from 2006 to 2017 it can be seen, that the company founded in 1924 by Adi Dassler in a small village in Southern Germany called Herzogenaurach is lagging behind Nike's global revenues for many years. This is one of the core reasons driving the brand with the three stripes to establish new marketing strategies for diversifying and simultaneously increasing its customer portfolio.The sections below concern aspects referring to the research fields E-Marketing and E- Commerce, Online Marketing, Online Advertising and Social Media, and Mobile Marketing. A summary with the most fundamental information is provided at the end of each part. 36 pp. Englisch. …

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Tesla increased formidable during the last years, it is a highly discussed automotive brand, which is becoming more and more important. In August 2017, the Bernstein Research Institute published a study dealing with brand enjoyment and service experiences of 286 Tesla owners, which resulted in a fanatical brand loyalty autonomous of the region the participants lived in.This paper deals with aspects of Global Marketing Management and Customer Relationship Management, which on the one hand include growth drivers and complexities that underpin the strategy of Tesla in its quest to exercise market power in a very competitive automotive market place, and on the other hand examine how Tesla was able to connect its customers as prominent iconic luxury brand. In the end of this paper a 'blue print' model on how Tesla might build and embrace a customer driven marketing strategy aimed at building tighter bonds with its loyal customers and delivering added value will be proposed. 24 pp. Englisch. …

Condición: New. Print on Demand pp. 24.

Condición: New. Print on Demand pp. 24.