Dowling katharina (13 resultados)

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Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Sharing business models have been rapidly growing over the past decade. The general idea behind these platforms is that they offer consumers temporary access to (underutilized) products instead of ownership, which is mediated by the Internet. Apart from its economic relevance, the Sharing Economy is of particular interest to researchers, as prior studies have shown that the Sharing Economy seems to fundamentally change consumers¿ consumption patterns. This dissertation systematically explores consumer behavior and behavioral biases in the Sharing Economy. More specifically, this dissertation analyzes the influence of behavioral biases on consumers¿ tariff choice decisions in a sharing context. In doing so, this dissertation employs empirical and experimental methods and draws on theories from both marketing and behavioral economics. This dissertation consists of four articles. Article 1 and Article 2 are conceptual papers that set the foundation of this dissertation by providing theoretical insights on the state-of-the-art research on the Sharing Economy and on behavioral biases in marketing. Building on this theoretical foundation, two empirical articles (Article 3 and Article 4) analyze different research questions related to consumers¿ decision-making in a tariff choice context.…

paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

PF. Condición: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Sharing business models have been rapidly growing over the past decade. The general idea behind these platforms is that they offer consumers temporary access to (underutilized) products instead of ownership, which is mediated by the Internet. Apart from its economic relevance, the Sharing Economy is of particular interest to researchers, as prior studies have shown that the Sharing Economy seems to fundamentally change consumers consumption patterns.This dissertation systematically explores consumer behavior and behavioral biases in the Sharing Economy. More specifically, this dissertation analyzes the influence of behavioral biases on consumers tariff choice decisions in a sharing context. In doing so, this dissertation employs empirical and experimental methods and draws on theories from both marketing and behavioral economics.This dissertation consists of four articles. Article 1 and Article 2 are conceptual papers that set the foundation of this dissertation by providing theoretical insights on the state-of-the-art research on the Sharing Economy and on behavioral biases in marketing. Building on this theoretical foundation, two empirical articles (Article 3 and Article 4) analyze different research questions related to consumers decision-making in a tariff choice context. 192 pp. Englisch.…

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Sharing business models have been rapidly growing over the past decade. The general idea behind these platforms is that they offer consumers temporary access to (underutilized) products instead of ownership, which is mediated by the Internet. Apart from its economic relevance, the Sharing Economy is of particular interest to researchers, as prior studies have shown that the Sharing Economy seems to fundamentally change consumers consumption patterns.This dissertation systematically explores consumer behavior and behavioral biases in the Sharing Economy. More specifically, this dissertation analyzes the influence of behavioral biases on consumers tariff choice decisions in a sharing context. In doing so, this dissertation employs empirical and experimental methods and draws on theories from both marketing and behavioral economics.This dissertation consists of four articles. Article 1 and Article 2 are conceptual papers that set the foundation of this dissertation by providing theoretical insights on the state-of-the-art research on the Sharing Economy and on behavioral biases in marketing. Building on this theoretical foundation, two empirical articles (Article 3 and Article 4) analyze different research questions related to consumers decision-making in a tariff choice context. …

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Sharing business models have been rapidly growing over the past decade. The general idea behind these platforms is that they offer consumers temporary access to (underutilized) products instead of ownership, which is mediated by the Internet. Apart from its.…