Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 58,90
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Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por Springer Gabler 2013-10-04, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Librería: Chiron Media, Wallingford, Reino Unido
EUR 56,57
Cantidad disponible: 10 disponibles
Añadir al carritoPaperback. Condición: New.
Idioma: Inglés
Publicado por Westdeutscher Verlag GmbH, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 77,98
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Añadir al carritoCondición: New. pp. 144.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 77,51
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Añadir al carritoPaperback. Condición: Brand New. 2014 edition. 127 pages. 8.25x6.00x0.25 inches. In Stock.
Idioma: Inglés
Publicado por Springer Fachmedien Wiesbaden, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Librería: moluna, Greven, Alemania
EUR 48,37
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Añadir al carritoCondición: New.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 58,39
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Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers' purchase decision process.
Librería: preigu, Osnabrück, Alemania
EUR 50,35
Cantidad disponible: 5 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. User-Generated Content and its Impact on Branding | How Users and Communities Create and Manage Brands in Social Media | Severin Dennhardt | Taschenbuch | xiii | Englisch | 2013 | Springer | EAN 9783658023492 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Librería: Buchpark, Trebbin, Alemania
EUR 36,19
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Añadir al carritoCondición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | The emergence of social media as one of the driving forces of consumers¿ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands¿ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers¿ purchase decision process.
Librería: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Alemania
EUR 189,90
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Añadir al carritoSoftcover. Condición: gut. 2013. User-Generated Content and its Impact on Branding In deutscher Sprache. pages.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 46,22
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Añadir al carritoCondición: new. Questo è un articolo print on demand.
Idioma: Inglés
Publicado por Springer Fachmedien Wiesbaden Okt 2013, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 53,49
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Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers' purchase decision process. 144 pp. Englisch.
Idioma: Inglés
Publicado por Westdeutscher Verlag GmbH, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Librería: Majestic Books, Hounslow, Reino Unido
EUR 78,91
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand pp. 144 24:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Gloss Lam.
Idioma: Inglés
Publicado por Westdeutscher Verlag GmbH, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 78,65
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. PRINT ON DEMAND pp. 144.
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
EUR 53,49
Cantidad disponible: 1 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that successful brands can be created in virtual worlds, user-generated content drives the creation of unique brands, social media strongly influences the social value perception of brands, and social media impacts consumers' purchase decision process.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 144 pp. Englisch.