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Publicado por Information Science Reference, 2023
ISBN 10: 1668459027 ISBN 13: 9781668459027
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 237,15
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Publicado por Information Science Reference, 2023
ISBN 10: 1668459027 ISBN 13: 9781668459027
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 254,10
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Publicado por Information Science Reference, 2023
ISBN 10: 1668459027 ISBN 13: 9781668459027
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 237,14
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Añadir al carritoCondición: New.
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Publicado por Information Science Reference, 2023
ISBN 10: 1668459027 ISBN 13: 9781668459027
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 277,85
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Information Science Reference, 2023
ISBN 10: 1668459027 ISBN 13: 9781668459027
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 277,95
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
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Añadir al carritoHardback. Condición: New. By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Librería: Rarewaves.com UK, London, Reino Unido
EUR 287,40
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Añadir al carritoHardback. Condición: New. By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Añadir al carritoPAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 254,76
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Añadir al carritoHRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 264,49
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Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 270,51
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Añadir al carritoCondición: New. Print on Demand pages cm.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 279,77
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Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 284,51
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Librería: preigu, Osnabrück, Alemania
EUR 242,55
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Añadir al carritoTaschenbuch. Condición: Neu. Global Developments in Nation Branding and Promotion | Theoretical and Practical Approaches | Andreas Masouras (u. a.) | Taschenbuch | Englisch | 2023 | IGI Global | EAN 9781668459065 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 282,52
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Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Librería: preigu, Osnabrück, Alemania
EUR 283,85
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Añadir al carritoBuch. Condición: Neu. Global Developments in Nation Branding and Promotion | Theoretical and Practical Approaches | Andreas Masouras (u. a.) | Buch | Englisch | 2023 | IGI Global | EAN 9781668459027 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Idioma: Inglés
Publicado por Information Science Reference, 2023
ISBN 10: 1668459027 ISBN 13: 9781668459027
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 364,04
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand.
Idioma: Inglés
Publicado por Information Science Reference, 2023
ISBN 10: 1668459027 ISBN 13: 9781668459027
Librería: Majestic Books, Hounslow, Reino Unido
EUR 381,70
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Añadir al carritoCondición: New. Print on Demand.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 330,64
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Añadir al carritoBuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Idioma: Inglés
Publicado por Information Science Reference, 2023
ISBN 10: 1668459027 ISBN 13: 9781668459027
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 384,36
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. PRINT ON DEMAND.