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  • Idioma: Inglés

    Editorial: 9 INCH Marketing (edition First Edition), 2016

    098498383X / 9780984983834

    Serie: Libro 2 de 2 - Blue Goldfish 1.0 and 2.0

    • Tapa blanda
    • Primera edición

    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 5,12

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Idioma: Inglés

    Editorial: 9 Inch Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 6,18

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    Cantidad disponible: 2 disponibles

    Paperback. Condición: Very Good. Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are Unfortunately, nearly every other marketer is, too. So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents a little extra whereas the goldfish stands for differentiation. A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience. The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on the two in the bush (prospects) and take care of the one in your hand (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0: Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about.- Stew Leonard, Founder of Stew Leonard's and author of My StoryPurple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand (I just hope my competition doesn't find this book )- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the WheelIf an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life.…

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: Orion Tech, Kingwood, TX, Estados Unidos de AmericaOrion Tech

    Vendedor de 5 estrellas
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    Condición: Usado - Regular

    EUR 6,19

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Fair.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

    Vendedor de 5 estrellas
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    Condición: Usado - Aceptable

    EUR 6,55

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West

    Vendedor de 5 estrellas
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    Condición: Usado - Aceptable

    EUR 6,55

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Pearson Education, Limited, 2010

    0321732286 / 9780321732286

    Serie: Libro 45 de 142 - Voices That Matter

    • Tapa blanda
    • Primera edición

    Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books

    Vendedor de 5 estrellas
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    Condición: Usado - Bueno

    EUR 6,55

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2016

    098498383X / 9780984983834

    Serie: Libro 2 de 2 - Blue Goldfish 1.0 and 2.0

    • Tapa blanda

    Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta

    Vendedor de 5 estrellas
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    Condición: Usado - Aceptable

    EUR 6,91

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: New Riders Pub, 2010

    0321732286 / 9780321732286

    Serie: Libro 45 de 142 - Voices That Matter

    • Tapa blanda

    Librería: St Vincent de Paul of Lane County, Eugene, OR, Estados Unidos de AmericaSt Vincent de Paul of Lane County

    Vendedor de 5 estrellas
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    Condición: Usado - Aceptable

    EUR 3,66

    Envío por EUR 3,55 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa dura

    Librería: St Vincent de Paul of Lane County, Eugene, OR, Estados Unidos de AmericaSt Vincent de Paul of Lane County

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 3,66

    Envío por EUR 3,55 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.

  • Idioma: Inglés

    Editorial: New Riders Pub, 2010

    0321732286 / 9780321732286

    Serie: Libro 45 de 142 - Voices That Matter

    • Tapa blanda

    Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 7,77

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de AmericaGoodwill Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Regular

    EUR 4,11

    Envío por EUR 3,55 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.

  • Idioma: Inglés

    Editorial: 9 Inch Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 8,02

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 2 disponibles

    Paperback. Condición: Very Good. Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are Unfortunately, nearly every other marketer is, too. So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents a little extra whereas the goldfish stands for differentiation. A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience. The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on the two in the bush (prospects) and take care of the one in your hand (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0: Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about.- Stew Leonard, Founder of Stew Leonard's and author of My StoryPurple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand (I just hope my competition doesn't find this book )- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the WheelIf an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life.…

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 4,59

    Envío por EUR 3,34 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Idioma: Inglés

    Editorial: New Riders 15 N, 2010

    0321732286 / 9780321732286

    Serie: Libro 45 de 142 - Voices That Matter

    • Tapa blanda

    Librería: AwesomeBooks, Wallingford, Reino UnidoAwesomeBooks

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 6,89

    Envío por EUR 2,38 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What's Your Legacy? (Voices That Matter) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2016

    098498383X / 9780984983834

    Serie: Libro 2 de 2 - Blue Goldfish 1.0 and 2.0

    • Tapa blanda

    Librería: HPB-Diamond, Dallas, TX, Estados Unidos de AmericaHPB-Diamond

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 7,33

    Envío por EUR 3,34 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2016

    098498383X / 9780984983834

    Serie: Libro 2 de 2 - Blue Goldfish 1.0 and 2.0

    • Tapa blanda

    Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de AmericaHalf Price Books Inc.

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 7,33

    Envío por EUR 3,34 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: Real Books R Better, Thompsons Station, TN, Estados Unidos de AmericaReal Books R Better

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 7,28

    Envío por EUR 3,55 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: New. BRAND NEW! Ships within 24 hours.

  • Idioma: Inglés

    Editorial: 9 Inch Marketing August 2019, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda
    • Primera edición
    • Firmado

    Librería: Colorado's Used Book Store, Englewood, CO, Estados Unidos de AmericaColorado's Used Book Store

    Vendedor de 3 estrellas
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    Condición: Usado - Bueno

    EUR 8,26

    Envío por EUR 4,01 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Trade Paperback. Condición: Very Good. First Thus. First printing. Light edge and corner wear. Unmarked pages. Author's inscription to title page. All Orders Shipped With Tracking And Delivery Confirmation Numbers. Signed By Author.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2016

    098498383X / 9780984983834

    Serie: Libro 2 de 2 - Blue Goldfish 1.0 and 2.0

    • Tapa blanda

    Librería: AwesomeBooks, Wallingford, Reino UnidoAwesomeBooks

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 7,48

    Envío por EUR 4,94 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Very Good. Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets (Blue Goldfish 1.0 and 2.0) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

  • Condición: Usado - Bueno

    EUR 9,16

    Envío por EUR 3,34 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Idioma: Inglés

    Editorial: 9 Inch Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 14,63

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are Unfortunately, nearly every other marketer is, too. So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents a little extra whereas the goldfish stands for differentiation. A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience. The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on the two in the bush (prospects) and take care of the one in your hand (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0: Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about.- Stew Leonard, Founder of Stew Leonard's and author of My StoryPurple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand (I just hope my competition doesn't find this book )- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the WheelIf an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life.…

  • Idioma: Inglés

    Editorial: 9 Inch Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

    Vendedor de 4 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 16,47

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Good. Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are Unfortunately, nearly every other marketer is, too. So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents a little extra whereas the goldfish stands for differentiation. A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience. The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on the two in the bush (prospects) and take care of the one in your hand (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0: Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about.- Stew Leonard, Founder of Stew Leonard's and author of My StoryPurple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand (I just hope my competition doesn't find this book )- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the WheelIf an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life.…

  • Idioma: Inglés

    Editorial: New Riders 01/v /15 N, 2010

    0321732286 / 9780321732286

    Serie: Libro 45 de 142 - Voices That Matter

    • Tapa blanda

    Librería: Bahamut Media, Reading, Reino UnidoBahamut Media

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Bueno

    EUR 14,42

    Envío por EUR 2,98 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

  • Idioma: Inglés

    Editorial: New Riders, 2010

    0321732286 / 9780321732286

    Serie: Libro 45 de 142 - Voices That Matter

    • Tapa blanda

    Librería: Sell Books, Elland, YORKS, Reino UnidoSell Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Usado - Aceptable

    EUR 9,23

    Envío por EUR 9,30 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    paperback. Condición: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

    Vendedor de 5 estrellas
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    Condición: Usado - Como Nuevo

    EUR 16,93

    Envío por EUR 2,35 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 18,67

    Envío por EUR 2,35 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665257 / 9781732665255

    Serie: Libro 1 de 4 - Purple Goldfish 1.0, 2.0 and Special Editions

    • Tapa blanda

    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 18,35

    Envío por EUR 2,67 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Condición: Usado - Aceptable

    EUR 10,96

    Envío por EUR 1,74 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

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    Pictorial Wrappers. Condición: Good. Binding has wear and light soil; bottom of cover has partial mailing-label removal; text is complete and clean. 96 p., well illustrated. [otob].

  • Idioma: Inglés

    Editorial: Digital Beyond, LLC, The, 2017

    0692933891 / 9780692933893

    • Tapa blanda

    Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 20,11

    Envío por EUR 14,98 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: Brand New. 36 pages. 8.00x5.00x0.09 inches. In Stock.

  • Idioma: Inglés

    Editorial: 9 INCH Marketing, 2019

    1732665281 / 9781732665286

    • Tapa blanda

    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

    Vendedor de 5 estrellas
    Contactar con el vendedor

    Condición: Nuevo

    EUR 35,46

    Envío por EUR 2,35 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Condición: New.