Calder bobby j editor (8 resultados)
Kellogg on Marketing
Tybout, Alice M. [Editor]; Calder, Bobby J. [Editor]; Kotler, Philip [Foreword];
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Librería: Gulf Coast Books, Cypress, Estados Unidos de AmericaGulf Coast Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 3,68
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Good.
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Librería: Broad Street Books, Branchville, Estados Unidos de AmericaBroad Street Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 9,78
Envío por EUR 4,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Good. Hardcover with dust jacket. Book is in very nice overall condition, some pages in chapter 7 have underlining or a few notes in the margin.
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- Primera edición
Librería: El Gato de Papel, MOUNTAINSIDE, Estados Unidos de AmericaEl Gato de Papel
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 16,98
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: New. Estado de la sobrecubierta: New. 1st Edition. Synopsis: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- inclu…ding the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. From the Back Cover: Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: Bobby Calder and Edward Malthouse on the impact of brand and media engagement Claudio Marcus (Visible World) on digital technology and customized advertising Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising James Webster on new trends in audience measurement Scott Berg (Hewlett-Packard) on advertising in the new media world Angela Lee on advertising strategy and the unconscious mind Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change Richard Kolsky and Bobby Calder on integrating advertising and media content Clarke Caywood on the future of public relations James Newcomb (Boeing) on linking sales to marketing in B-to-B companies Michelle Roehm and Alice Tybout on crisis management and damage control Daniel Diermeier on company reputation and monitoring the media Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy "About this title" may belong to another edition of this title.
Kellogg on Marketing [Hardcover] Tybout, Alice M.
Tybout, Alice M. [Editor]; Calder, Bobby J. [Editor]; Kotler, Philip [Foreword];
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Librería: AFFORDABLE PRODUCTS, Millbury, Estados Unidos de AmericaAFFORDABLE PRODUCTS
Contactar con el vendedorVendedor de 2 estrellasCondición: Usado - Como Nuevo
EUR 15,19
Envío por EUR 5,20Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: As New. Excellent condition. Pages are crisp and clean with no markings. Ships promptly.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 54,06
Envío por EUR 14,46Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Hardcover. Condición: Brand New. 314 pages. 10.25x6.25x1.00 inches. In Stock.
Kellogg on Marketing
Tybout, Alice M. [Editor]; Calder, Bobby J. [Editor]; Kotler, Philip [Foreword];
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Librería: BennettBooksLtd, Los Angeles, Estados Unidos de AmericaBennettBooksLtd
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 68,29
Envío por EUR 6,03Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: New. In shrink wrap. Looks like an interesting title.
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Librería: BennettBooksLtd, Los Angeles, Estados Unidos de AmericaBennettBooksLtd
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 68,81
Envío por EUR 6,03Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: New. In shrink wrap. Looks like an interesting title.
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- Impresión bajo demanda
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 44,95
Envío por EUR 14,46Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Hardcover. Condición: Brand New. 314 pages. 10.25x6.25x1.00 inches. In Stock. This item is printed on demand.
