Arvind solenne (53 resultados)

Paperback or Softback. Condición: New. The Customer Lock-In Playbook: How Businesses Build Loyalty Without Trapping People. Book.

Paperback or Softback. Condición: New. Better Than Bigger: How Focused Companies Beat Larger Competitors. Book.

Condición: New.

Condición: New.

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Paperback. Condición: New.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condición: New.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condición: New.

Paperback. Condición: new. Paperback. Most retention advice quietly teaches the same lesson: make it harder to leave. Add friction to cancellation, hide the export button, create bundles customers cannot untangle, and call the result loyalty. But customers can feel the difference between being valued and being managed. The Customer Lock-In Playbook shows how to build staying power the honest way: through usefulness, reliability, and trust, so customers remain because they want to, not because they are trapped. Arvind Solenne breaks down what really drives repeat behaviour - product market fit, service quality, habit formation, switching benefits, and trust protection - and shows how these forces interact. You will learn to spot when switching costs are doing the work your product should be doing, how to design renewal and cancellation experiences that reduce regret, and how to use customer data strategy for personalisation that feels fair rather than creepy. Along the way, you will get practical diagnostic tools and decision lenses you can apply to pricing, onboarding, support, and policy design. This is a book for founders, product and marketing leaders, and customer experience teams who want sustainable customer loyalty without dark patterns. If you are tired of retention tactics that inflate numbers while shrinking goodwill, this playbook will help you replace coercion with clarity, short-term grabs with long-term relationships, and brittle dependence with earned advantage. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Retention is easy to fake and hard to deserve. Add friction to cancellation, bury exports, punish downgrades, and churn drops - for a while. But customers notice, teams feel it, and trust erodes. The Switching Cost Strategy is a practical guide to building switching costs that customers experience as value: the calm confidence that staying is simply the best option, not the only one. Arvind Solenne reframes switching cost strategy around voluntary loyalty: loyalty built through compounding usefulness, not customer fatigue. You will learn how product integration can remove real work instead of creating dependency, how data continuity turns history into safety rather than hostage-taking, and how workflow lock-in can be earned by fitting genuine routines. The book also shows how service recovery design and support continuity shape the moment customers decide whether you are worth trusting. For product leaders, founders, marketers, and customer experience teams, this is a field manual for trust-based retention and customer retention ethics. It helps you spot resentment risk before it spreads, design fair terms and honest portability, and build community switching costs that come from belonging rather than pressure. The result is a clearer standard for what healthy retention looks like - and a blueprint for making customers stay because they want to. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Bigger is supposed to mean safer: more budget, more people, more products, more presence. But many companies discover a harder truth as they grow or face giant competitors - scale can amplify noise, not clarity. Better Than Bigger is a practical guide to winning with precision: using focused strategy to narrow the battlefield, build trust faster, and create advantages that do not depend on outspending anyone. Arvind Solenne shows how niche positioning is built from real trade-offs, not catchy claims, and how customer intimacy becomes a system rather than a heroic effort. You will learn how to design specialised offerings that buyers can immediately understand, how to protect decision speed as demands multiply, and how to compete when rivals rely on bundles, platforms, and brand gravity. Along the way, the book tackles the uncomfortable questions leaders avoid: what to refuse, what to prune, and how to grow while staying recognisably yourself - in other words, scaling without sprawl. This book is for founders, operators, and teams in small to mid-sized firms, as well as focused business units inside larger organisations. If you are tired of being told to "do more" when what you need is to do the right few things exceptionally well, Better Than Bigger offers a clear framework, concrete decision tools, and a disciplined approach to strategic trade offs and product differentiation that helps you compete through sharpness, not size. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Most companies do not fail from lack of ambition. They fail from lack of clarity. In the push to reach a "big market", they spread effort across too many customer types, too many features, and too many channels - and end up easy to ignore. The Focused Enterprise is a practical guide to winning by choosing a narrower start: the kind that creates faster learning, stronger reputation, and a base you can expand from without losing your edge. Arvind Solenne shows how narrow markets can produce outsize strength when you pursue depth instead of sprawl. You will learn how to pick a profitable niche with a defensible niche strategy, prove customer fit with evidence rather than optimism, and earn category authority by becoming the default choice for a clearly defined problem. The book also covers product focus: how to use constraints to design sharper defaults, reduce complexity, and make the value obvious. Just as importantly, it addresses focused distribution - choosing channels and messaging that filter for the right buyers and make growth repeatable. For founders, product leaders, marketers, and operators in growing firms, this book offers a clear framework for deciding where to play first and how to know when you are ready for more. You will come away with better questions, cleaner trade-offs, and a grounded approach to expansion timing that protects what made you win in the first place. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. When growth stalls, most teams reach for the same lever: spend more. More ads, more content, more tools, more noise. The Customer Advantage argues that there is a quieter lever with greater leverage: customer insight deep enough to change what you build, what you say, and who you choose to serve. Bigger budgets can buy attention; they cannot buy relevance if you do not understand the real job the customer is trying to get done, the risk they are managing, and the exact moment they are ready to switch. This is a practical guide to market psychology for leaders who need better decisions, not just more activity. You will learn how to map jobs to be done, uncover buying triggers, capture the voice of customer in language your market actually uses, and treat objections as valuable data rather than hurdles. The book shows how to turn that understanding into clearer positioning strategy, stronger product market fit, and more reliable customer retention by designing offers, onboarding, and proof around what customers value and fear. Written for founders, marketers, product managers, sales leaders, and small teams competing against well-funded rivals, The Customer Advantage helps you spot repeatable loyalty patterns, reduce wasted effort, and focus on the battleground where you can be obviously better. The result is a disciplined way to compete: not by shouting louder, but by knowing more - and using that knowledge to make sharper choices. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Big markets look safe: more customers, more room, more upside. In practice, they often force you into the loudest competition and the vaguest promises. The Niche Advantage: How Small Markets Create Strong Businesses is a practical guide to winning by going smaller on purpose - choosing a defined group, serving it with precision, and earning a place that competitors struggle to copy. Arvind Solenne shows how niche market strategy works at street level: the details of an ideal customer profile, the discipline of product focus, and the credibility that comes from specialised customer language. You will learn how niche businesses reduce competitive noise, build trust faster, and create offers that feel unmistakably relevant. The book covers how to test whether a niche is viable, how to shape a value proposition that customers recognise instantly, and how to build reputation in communities where word-of-mouth travels quickly. Just as importantly, it tackles the hard parts: margin defence when buyers push back, pricing power without bluffing, and the real decisions behind growth. When is it smart to stay narrow? When is it time to expand, and how do you do it without becoming generic? With a clear expansion decision framework, you will be able to protect what makes your business distinctive while opening sensible paths to the next stage. This book is for founders, operators, and teams who want a stronger position, more loyal customers, and growth that comes from depth rather than noise. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Most retention advice quietly teaches the same lesson: make it harder to leave. Add friction to cancellation, hide the export button, create bundles customers cannot untangle, and call the result loyalty. But customers can feel the difference between being valued and being managed. The Customer Lock-In Playbook shows how to build staying power the honest way: through usefulness, reliability, and trust, so customers remain because they want to, not because they are trapped. Arvind Solenne breaks down what really drives repeat behaviour - product market fit, service quality, habit formation, switching benefits, and trust protection - and shows how these forces interact. You will learn to spot when switching costs are doing the work your product should be doing, how to design renewal and cancellation experiences that reduce regret, and how to use customer data strategy for personalisation that feels fair rather than creepy. Along the way, you will get practical diagnostic tools and decision lenses you can apply to pricing, onboarding, support, and policy design. This is a book for founders, product and marketing leaders, and customer experience teams who want sustainable customer loyalty without dark patterns. If you are tired of retention tactics that inflate numbers while shrinking goodwill, this playbook will help you replace coercion with clarity, short-term grabs with long-term relationships, and brittle dependence with earned advantage. …