alexander pfaff (23 resultados)

Hardback. Condición: New.

Condición: New. In.

Condición: New. In.

Taschenbuch. Condición: Neu. Augmented Reality and Consumer Behavior in E-Commerce | Alexander Pfaff | Taschenbuch | Englisch | 2024 | Books on Demand GmbH | EAN 9783759786791 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Hardcover. Condición: New. In shrink wrap. Looks like an interesting title!

Hardback. Condición: New.

Condición: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a virtual model of a sofa into its dedicated place in the living room via smartphone). AR can thus facilitate a more realistic online product evaluation and potentially increase sales. However, AR's effectiveness may depend on different usage contexts and product characteristics.The main objective of this cumulative dissertation is to provide a better understanding of AR in e-commerce and resulting consumer behavior. To this end, this dissertation studies context- as well as product-related boundary conditions of AR's effectiveness in online product evaluation, and consumers' underlying psychological mechanisms. The author presents four independent articles, which are nested in a general introduction and conclusion. Methodologically, experimental approaches are pursued that allow for drawing causal conclusions (field, laboratory, lab-in-field experiment, and quasi-experimental analysis of retailer data). The first article is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to AR usage in online and offline settings. The three subsequent quantitative-empirical articles examine the following aspects of AR usage: (1) the influence of the AR usage context on consumer perception of the evaluated product, (2) the role of AR in reducing spatial fit uncertainty in e-commerce, and (3) the effectiveness of AR in transferring implicit knowledge in corporate training situations. The results of this dissertation contribute to digital marketing research and provide actionable recommendations for managers.

hardcover. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

First Edition. Original Printed patent disbound with printed front blue wrapper present but not the back wrapper (both often lacking in early patents) About 27cm by 18cm some wear and tear due to the disbinding.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 428 pp. Englisch.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 186 pp. Englisch.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -On the premise that syntactic variation is constrained by factors that may not always be immediately obvious, this volume explores various perspectives on the nominal syntax in the early Germanic languages and the syntactic diversity they display. The fact that these languages are relatively well attested and documented allows for individual cases studies as well as comparative studies. Due to their well-observable common ancestry at the time of their earliest attestations, they moreover permit close-up comparative investigations into closely related languages. Besides the purely empirical aspects, the volume also explores the methodological side of diagnosing, classifying and documenting the details of syntactic diversity.The volume starts with a description by Alexander Pfaff and Gerlouf Bouma of the principles underlying the Noun Phrases in Early Germanic Languages (NPEGL) database, before Alexander Pfaff presents the Patternization method for measuring syntactic diversity. Kristin Bech, Hannah Booth, Kersti Börjars, Tine Breban, Svetlana Petrova, and George Walkden carry out a pilot study of noun phrase variation in Old English, Old High German, Old Icelandic, and Old Saxon. Kristin Bech then considers the development of Old English noun phrases with quantifiers meaning ¿many¿. Alexandra Rehn¿s study is concerned with the inflection of stacked adjectives in Old High German and Alemannic. Old High German is also the topic of Svetlana Petroväs study, which looks at inflectional patterns of attributive adjectives. With Hannah Booth¿s contribution we move to Old Icelandic and the use of the proprial article as a topic management device. Juliane Tiemann investigates adjective position in Old Norwegian. Alexander Pfaff and George Walkden then take a broader view of adjectival articles in early Germanic, before Alexander Pfaff rounds off the volume with a study of a peculiar class of adjectives, the so-called positional predicates, which occur across the early Germanic languages.Books on Demand GmbH, Überseering 33, 22297 Hamburg 428 pp. Englisch.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a virtual model of a sofa into its dedicated place in the living room via smartphone). AR can thus facilitate a more realistic online product evaluation and potentially increase sales. However, AR's effectiveness may depend on different usage contexts and product characteristics.The main objective of this cumulative dissertation is to provide a better understanding of AR in e-commerce and resulting consumer behavior. To this end, this dissertation studies context- as well as product-related boundary conditions of AR's effectiveness in online product evaluation, and consumers' underlying psychological mechanisms. The author presents four independent articles, which are nested in a general introduction and conclusion. Methodologically, experimental approaches are pursued that allow for drawing causal conclusions (field, laboratory, lab-in-field experiment, and quasi-experimental analysis of retailer data).The first article is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to AR usage in online and offline settings. The three subsequent quantitative-empirical articles examine the following aspects of AR usage: (1) the influence of the AR usage context on consumer perception of the evaluated product, (2) the role of AR in reducing spatial fit uncertainty in e-commerce, and (3) the effectiveness of AR in transferring implicit knowledge in corporate training situations. The results of this dissertation contribute to digital marketing research and provide actionable recommendations for managers.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 186 pp. Englisch.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - On the premise that syntactic variation is constrained by factors that may not always be immediately obvious, this volume explores various perspectives on the nominal syntax in the early Germanic languages and the syntactic diversity they display. The fact that these languages are relatively well attested and documented allows for individual cases studies as well as comparative studies. Due to their well-observable common ancestry at the time of their earliest attestations, they moreover permit close-up comparative investigations into closely related languages. Besides the purely empirical aspects, the volume also explores the methodological side of diagnosing, classifying and documenting the details of syntactic diversity.The volume starts with a description by Alexander Pfaff and Gerlouf Bouma of the principles underlying the Noun Phrases in Early Germanic Languages (NPEGL) database, before Alexander Pfaff presents the Patternization method for measuring syntactic diversity. Kristin Bech, Hannah Booth, Kersti Börjars, Tine Breban, Svetlana Petrova, and George Walkden carry out a pilot study of noun phrase variation in Old English, Old High German, Old Icelandic, and Old Saxon. Kristin Bech then considers the development of Old English noun phrases with quantifiers meaning ¿many¿. Alexandra Rehn¿s study is concerned with the inflection of stacked adjectives in Old High German and Alemannic. Old High German is also the topic of Svetlana Petroväs study, which looks at inflectional patterns of attributive adjectives. With Hannah Booth¿s contribution we move to Old Icelandic and the use of the proprial article as a topic management device. Juliane Tiemann investigates adjective position in Old Norwegian. Alexander Pfaff and George Walkden then take a broader view of adjectival articles in early Germanic, before Alexander Pfaff rounds off the volume with a study of a peculiar class of adjectives, the so-called positional predicates, which occur across the early Germanic languages.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering.

Buch. Condición: Neu. Noun phrases in early Germanic languages | Kristin Bech (u. a.) | Buch | Englisch | 2024 | Language Science Press | EAN 9783985540969 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.