Artículos relacionados a A Concise Guide to Market Research: The Process, Data,...
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics) - Tapa blanda
Sinopsis
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.
The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.
The new edition features:
- Stronger emphasis on the gathering and analysis of secondary data (e.g., internetand social networking data)
- New material on data description (e.g., outlier detection and missing value analysis)
- Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more
- Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb
- Uses IBM SPSS version 22
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Marko Sarstedt is a Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and Adjunct Professor at the University of Newcastle (Australia). He holds lectures on market research and multivariate data analysis around the world and his research has been published in top-tier journals such as Journal of the Academy of Marketing Science, International Journal of Research in Marketing, MIS Quarterly, Long Range Planning and Journal of World Business.
Erik Mooi is a Senior Lecturer of Marketing at the University of Melbourne (Australia) and Aston Business School (United Kingdom). He teaches on various topics including statistical methods and market research to graduate students, PhD students and executives. His research has appeared in journals such as the Journal of Marketing and The International Journal of Research in Marketing.
De la contraportada
This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.
The new edition features:
- Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data)
- New material on data description (e.g., outlier detection and missing value analysis)
- Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more
- Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb
- Uses IBM SPSS version 22
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 64,19
EUR 11,00 gastos de envío desde Alemania a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para A Concise Guide to Market Research: The Process, Data,...
Imagen del vendedor
A Concise Guide to Market Research
Publicado por
Springer Berlin Heidelberg Sep 2016, 2016
ISBN 10: 366251981X
ISBN 13: 9783662519813
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, andmuch moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22 372 pp. Englisch. Nº de ref. del artículo: 9783662519813
Cantidad disponible: 2 disponibles
Imagen del vendedor
A Concise Guide to Market Research
Publicado por
Springer Berlin Heidelberg, 2016
ISBN 10: 366251981X
ISBN 13: 9783662519813
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Compact, hands-on and step-by-step introduction to quantitative market research techniquesPresents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the outputRange of education. Nº de ref. del artículo: 449138364
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Publicado por
Springer Berlin Heidelberg, 2016
ISBN 10: 366251981X
ISBN 13: 9783662519813
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internetand social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, andmuch moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22. Nº de ref. del artículo: 9783662519813
Cantidad disponible: 1 disponibles
Imagen de archivo
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. 369. Nº de ref. del artículo: 26378357379
Cantidad disponible: 4 disponibles
Imagen de archivo
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
Impresión bajo demandaLibrería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Print on Demand pp. 369. Nº de ref. del artículo: 385546588
Cantidad disponible: 4 disponibles
Imagen del vendedor
A Concise Guide to Market Research
Publicado por
Springer Berlin Heidelberg, Springer Berlin Heidelberg Sep 2016, 2016
ISBN 10: 366251981X
ISBN 13: 9783662519813
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internetand social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 372 pp. Englisch. Nº de ref. del artículo: 9783662519813
Cantidad disponible: 2 disponibles
Imagen de archivo
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
Impresión bajo demandaLibrería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. PRINT ON DEMAND pp. 369. Nº de ref. del artículo: 18378357385
Cantidad disponible: 4 disponibles
Imagen de archivo
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM Spss Statistics
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Brand New. 2nd reprint edition. 372 pages. 9.25x6.25x1.00 inches. In Stock. Nº de ref. del artículo: __366251981X
Cantidad disponible: 1 disponibles
Imagen de archivo
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM Spss Statistics
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Brand New. 2nd reprint edition. 372 pages. 9.25x6.25x1.00 inches. In Stock. Nº de ref. del artículo: 366251981X
Cantidad disponible: 1 disponibles
Imagen de archivo
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
Librería: Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Like New. Like New. book. Nº de ref. del artículo: ERICA758366251981X5
Cantidad disponible: 1 disponibles