9783662519813 - A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics) de Sarstedt, Marko; Mooi, Er... (15 resultados)

Softcover. Condición: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2016. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2016. Ammareal gives back up to 15% of this item's net price to charity organizations.

Softcover. Condición: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2016. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2016. Ammareal gives back up to 15% of this item's net price to charity organizations.

Softcover. Condición: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2016. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2016. Ammareal gives back up to 15% of this item's net price to charity organizations.

Condición: New. pp. 369 Softcover reprint of the original 2nd ed. 2014 edition NO-PA16APR2015-KAP.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internetand social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, andmuch moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22.

Taschenbuch. Condición: Neu. A Concise Guide to Market Research | The Process, Data, and Methods Using IBM SPSS Statistics | Marko Sarstedt (u. a.) | Taschenbuch | Springer Texts in Business and Economics | xxii | Englisch | 2016 | Springer | EAN 9783662519813 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Paperback. Condición: Brand New. 2nd reprint edition. 372 pages. 9.25x6.25x1.00 inches. In Stock.

Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Softcover. Condición: gut. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics) In deutscher Sprache. pages.

Condición: new. Questo è un articolo print on demand.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, andmuch moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22 372 pp. Englisch.

Condición: New. Print on Demand pp. 369.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Compact, hands-on and step-by-step introduction to quantitative market research techniquesPresents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the outputRange of education.

Condición: New. PRINT ON DEMAND pp. 369.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internetand social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 372 pp. Englisch.