Collaborative Customer Relationship Management: Taking Crm to the Next Level - Tapa dura

Kracklauer, A. H.; Kracklauer, Alexander H.; Mills, Daniel Quinn

 
9783540002277: Collaborative Customer Relationship Management: Taking Crm to the Next Level
Tapa dura
ISBN 10: 3540002278 ISBN 13: 9783540002277
Editorial: Springer, 2003

Sinopsis

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

"Sinopsis" puede pertenecer a otra edición de este libro.

De la contraportada

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

 

"Collaborative CRM is the next generation of CRM."

 Hasso Plattner, founder and CEO of SAP 

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2003
Idioma
Inglés
ISBN 10 
3540002278
ISBN 13 
9783540002277
Encuadernación
Tapa dura
Número de páginas
292
Contacto del fabricante
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Alemania

Otras ediciones populares con el mismo título

9783642055294: Collaborative Customer Relationship Management: Taking CRM to the Next Level

Edición Destacada

ISBN 10:  364205529X ISBN 13:  9783642055294
Editorial: Springer, 2010
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