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Creating a Sustainable Competitive Position: Ethical Challenges for International Firms: 37 (International Business and Management) - Tapa blanda

Pervez N. Ghauri

 
9781804552520: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms: 37 (International Business and Management)

Sinopsis

This volume includes research-based cases highlighting different sustainability challenges and theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.

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Acerca del autor

Pervez N. Ghauri is Professor of International Business at University of Birmingham, UK. His research areas include the role of MNEs in reducing inequalities. He is a Fellow of Academy of International Business (AIB), European International Business Academy (EIBA) and has served as Vice President for AIB (2008 – 2010).

Ulf Elg is a Professor of Business Administration at the School Economics and Management, Lund University, Sweden. His research areas include international business and marketing, emerging markets, corporate social responsibility, interorganizational networks, and retailing.

Sara Melén Hånell is a Senior Lecturer in Business Economics, International Business and International Marketing, Mälardalen University, Västerås, and a Research Fellow at the Department of Marketing and Strategy, Stockholm School of Economics, Sweden.

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