Creating a Sustainable Competitive Position: Ethical Challenges for International Firms: 37 (International Business and Management) - Tapa blanda

Libro 8 de 8: International Business and Management
 
9781804552520: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms: 37 (International Business and Management)
Tapa blanda
ISBN 10: 1804552526 ISBN 13: 9781804552520
Editorial: Emerald Publishing, 2023

Sinopsis

The ebook edition of this title is Open Access and freely available to read online.

The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in Creating a Sustainable Competitive Position discuss how international firms work with sustainable strategies and their relationship with the society and environment while exploring the different opportunities and challenges.

While good transparent ethical behaviour improves a company’s reputation and thus competitive position, unethical and/or illegitimate behaviour such as environmental exploitation and corruption can damage a firm’s global reputation. Several case studies from different markets demonstrate how this sustainable competitive position can be achieved by international firms operating in a global market. Creating a Sustainable Competitive Position includes research-based cases highlighting different sustainability challenges as well as theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.

The extensive research within this volume of International Business and Management makes it an important read for both managers, leaders and researchers in the area of strategy, offering ways to stay ahead of the competition.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Pervez N. Ghauri is Professor of International Business at University of Birmingham, UK. His research areas include the role of MNEs in reducing inequalities. He is a Fellow of Academy of International Business (AIB), European International Business Academy (EIBA) and has served as Vice President for AIB (2008 – 2010).

Ulf Elg is a Professor of Business Administration at the School Economics and Management, Lund University, Sweden. His research areas include international business and marketing, emerging markets, corporate social responsibility, interorganizational networks, and retailing.

Sara Melén Hånell is a Senior Lecturer in Business Economics, International Business and International Marketing, Mälardalen University, Västerås, and a Research Fellow at the Department of Marketing and Strategy, Stockholm School of Economics, Sweden.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Emerald Publishing
Año de publicación
2023
Idioma
Inglés
ISBN 10 
1804552526
ISBN 13 
9781804552520
Encuadernación
Tapa blanda
Número de páginas
261
Editor
Ghauri Pervez N., Elg Ulf, Hnell Sara Meln
Contacto del fabricante
no disponible
Persona responsable
no disponible