"Sinopsis" puede pertenecer a otra edición de este libro.
`This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies' - Media Development
`An excellent, comprehensive survey of the whole range of thinking on mass media, including definitions, approaches, functions in society, production organizations and analyses of media content' - Intermedia
`... Let's stress that for people who want to read a single intelligent work on mass communication... this is the work. Of course there must be many criticisms but the answer ' where would you find so much, so well done, so clearly done and still at an affordable price in any other single work' will be the proper one in most cases. The first work to look at as text and general survey' - Media Information Australia
`This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies' - Media Development
`An excellent, comprehensive survey of the whole range of thinking on mass media, including definitions, approaches, functions in society, production organizations and analyses of media content' - Intermedia
`... Let's stress that for people who want to read a single intelligent work on mass communication... this is the work. Of course there must be many criticisms but the answer ' where would you find so much, so well done, so clearly done and still at an affordable price in any other single work' will be the proper one in most cases. The first work to look at as text and general survey' - Media Information Australia
The Fourth Edition of this best-selling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Now fully revised McQuail's Mass Communication Theory:
Offers an integrated treatment of the major components of mass communication: the sender, the message, and the audience; encompasses the diverse forms of mass communication in contemporary societies: television, radio, newspapers, film, music, the internet and other forms of new media; demonstrates how theories of mass communication relate to the broader understanding of society and culture; provides a glossary of nearly a hundred key terms in media and communication.
Now thoroughly updated, this new edition of has been rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Condición: Good. 4th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP11355475
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Descripción Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.2. Nº de ref. del artículo: G0761965475I3N00
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Descripción Condición: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP11355475
Descripción Condición: Good. 4th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP9075006
Descripción Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:0761965475. Nº de ref. del artículo: 9247909