Artículos relacionados a McQuail′s Mass Communication Theory
Sinopsis
OVER 80,000 COPIES SOLD!
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Thoroughly up-to-date, this new edition includes:
- a glossary of nearly a hundred key terms in media and communication
- additional pedagogical features, such as break out boxes and end of chapter summaries
- more contemporary media examples
The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 133,41
EUR 52,83 gastos de envío desde Canada a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para McQuail′s Mass Communication Theory
Imagen de archivo
McQuail's Mass Communication Theory
Publicado por
SAGE Publications, Limited, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 5 Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 11496759-75
Cantidad disponible: 1 disponibles
Imagen de archivo
McQuail?s Mass Communication Theory
Publicado por
SAGE Publications Inc, United States, Thousand Oaks, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. OVER 80,000 COPIES SOLD! The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuails Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. Thoroughly up-to-date, this new edition includes: - a glossary of nearly a hundred key terms in media and communication - additional pedagogical features, such as break out boxes and end of chapter summaries - more contemporary media examples The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuails Mass Communication Theory remains the most integrated and comprehensive introduction to the field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001778551
Cantidad disponible: 4 disponibles
Imagen de archivo
McQuail's Mass Communication Theory
Publicado por
SAGE Publications Ltd 22/03/2005, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Paperback
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9781412903721
Cantidad disponible: 1 disponibles
Imagen de archivo
McQuail's Mass Communication Theory
Publicado por
SAGE Publications Ltd, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Paperback
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. McQuail's Mass Communication Theory This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781412903721
Cantidad disponible: 1 disponibles
Imagen de archivo
McQuail?s Mass Communication Theory
Publicado por
Sage Publications Ltd, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781412903721. Nº de ref. del artículo: 9215961
Cantidad disponible: 1 disponibles
Imagen de archivo
McQuail?s Mass Communication Theory
Publicado por
Sage Publications Ltd, 2008
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781412903721. Nº de ref. del artículo: 9215960
Cantidad disponible: 1 disponibles
Imagen de archivo
McQuail's Mass Communication Theory
Publicado por
SAGE Publications Ltd, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.55. Nº de ref. del artículo: G1412903726I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
McQuail's Mass Communication Theory
Publicado por
SAGE Publications Ltd, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.55. Nº de ref. del artículo: G1412903726I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
McQuail's Mass Communication Theory
Publicado por
SAGE Publications, Limited, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Tapa blanda
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 5 Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 4785009-6
Cantidad disponible: 2 disponibles
Imagen de archivo
McQuailââ às Mass Communication Theory
Publicado por
SAGE Publications Ltd, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
paperback
Librería: Bookman Orange, Orange, CA, Estados Unidos de America
Calificación del vendedor: 3 de 5 estrellas
paperback. Condición: Very Good. Estado de la sobrecubierta: Very Good. Clean crisp copy with no markings. Nº de ref. del artículo: 1229944
Cantidad disponible: 1 disponibles