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Sinopsis
OVER 80,000 COPIES SOLD!
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Thoroughly up-to-date, this new edition includes:
- a glossary of nearly a hundred key terms in media and communication
- additional pedagogical features, such as break out boxes and end of chapter summaries
- more contemporary media examples
The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
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Acerca del autor
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSAGE Publications Ltd
- Año de publicación2005
- ISBN 10 1412903726
- ISBN 13 9781412903721
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición5
- Número de páginas624
- Contacto del fabricanteno disponible
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McQuail's mass communication theory.
Publicado por
Los Angeles, Calif., Sage, 2007
ISBN 10: 1412903726
ISBN 13: 9781412903721
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5. ed., repr. 616 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9781412903721 Sprache: Englisch Gewicht in Gramm: 550. Nº de ref. del artículo: 2161127
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McQuail's mass communication theory.
Publicado por
Los Angeles, Calif., Sage, 2007
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Tapa blanda
Librería: Antiquariat Bookfarm, Löbnitz, Alemania
Calificación del vendedor: 5 de 5 estrellas
5. ed., repr. 616 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9781412903721 Sprache: Englisch Gewicht in Gramm: 550. Nº de ref. del artículo: 2160894
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McQuail's Mass Communication Theory
Publicado por
SAGE Publications, Limited, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
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Condición: Very Good. 5 Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 11496759-75
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McQuail?s Mass Communication Theory
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SAGE Publications Inc, United States, Thousand Oaks, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. OVER 80,000 COPIES SOLD! The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuails Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. Thoroughly up-to-date, this new edition includes: - a glossary of nearly a hundred key terms in media and communication - additional pedagogical features, such as break out boxes and end of chapter summaries - more contemporary media examples The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuails Mass Communication Theory remains the most integrated and comprehensive introduction to the field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001778551
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McQuail's Mass Communication Theory
Publicado por
SAGE Publications Ltd, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
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Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A few small marks or stains to the page edges/pages . Ex library copy with usual stamps & stickers. Nº de ref. del artículo: wbb0021617811
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McQuail's Mass Communication Theory
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781412903721
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McQuail's Mass Communication Theory
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Paperback. Condición: Very Good. McQuail's Mass Communication Theory This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781412903721
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McQuail?s Mass Communication Theory
Publicado por
Sage Publications Ltd, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781412903721. Nº de ref. del artículo: 9215961
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Mcquail?s Mass Communication Theory
Publicado por
Sage Publications Ltd, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781412903721. Nº de ref. del artículo: 9060566
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McQuail?s Mass Communication Theory
Publicado por
Sage Publications Ltd, 2008
ISBN 10: 1412903726
ISBN 13: 9781412903721
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781412903721. Nº de ref. del artículo: 9215960
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