Artículos relacionados a Experiential Marketing: A Practical Guide to Interactive...
Sinopsis
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams.
This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Shirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L'Oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent. She is also the Co-founder of an MA degree 'Experiential meets digital, and former Visiting Professor at London Metropolitan University.
With over 15 years in the industry, Shirra Smilansky is an impactful thought-leader, entrepreneur, and innovator in experiential marketing - co-founding her first company BlazinStar Experiential back in 2003, with clients such as Nestlé, O2, Calvin Klein, MasterCard and Nectar Card.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 38,76
EUR 4,27 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Experiential Marketing: A Practical Guide to Interactive...
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page, 2017
ISBN 10: 0749480963
ISBN 13: 9780749480967
Antiguo o usado
Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00749480963-G
Cantidad disponible: 1 disponibles
Imagen del vendedor
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page, 2017
ISBN 10: 0749480963
ISBN 13: 9780749480967
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbs3004398835
Cantidad disponible: 1 disponibles
Imagen del vendedor
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page, 2017
ISBN 10: 0749480963
ISBN 13: 9780749480967
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs2733833582
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FW-9780749480967
Cantidad disponible: 15 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page Ltd, 2017
ISBN 10: 0749480963
ISBN 13: 9780749480967
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 510. Nº de ref. del artículo: C9780749480967
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Experiential Marketing
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy. Nº de ref. del artículo: LU-9780749480967
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2017. 2nd Edition. Paperback. . . . . . Nº de ref. del artículo: V9780749480967
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Experiential Marketing
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy. Nº de ref. del artículo: LU-9780749480967
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page Ltd, 2017
ISBN 10: 0749480963
ISBN 13: 9780749480967
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. 510. Nº de ref. del artículo: B9780749480967
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9780749480967_new
Cantidad disponible: Más de 20 disponibles