Experiential Marketing: A Practical Guide to Interactive Brand Experiences

 
9780749457167: Experiential Marketing: A Practical Guide to Interactive Brand Experiences

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1.

Shaz Smilansky
Editorial: KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2009)
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Paperback Cantidad: 20
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BookVistas
(New Delhi, DELHI, India)
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Descripción KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2009. Paperback. Estado de conservación: New. with Sewing. Nº de ref. de la librería VIVA-9780749457167

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2.

Shaz Smilansky
Editorial: Kogan Page
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Soft cover Cantidad: 20
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Books in my Basket
(New Delhi, India)
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Descripción Kogan Page. Soft cover. Estado de conservación: New. Nº de ref. de la librería 324380

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3.

Shaz Smilansky
Editorial: KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Cantidad: 10
Librería
BookVistas
(New Delhi, DELHI, India)
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[?]

Descripción KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES. Estado de conservación: New. Nº de ref. de la librería AVS-9780749457167

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4.

Shaz Smilansky
Editorial: KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2009)
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Paperback Cantidad: 20
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2009. Paperback. Estado de conservación: New. with Sewing. Nº de ref. de la librería VIVA-9780749457167

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5.

Shaz Smilansky
Editorial: KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Cantidad: 10
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES. Estado de conservación: New. Nº de ref. de la librería AVS-9780749457167

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6.

Shaz Smilansky
Editorial: Kogan Page Limited/Viva Books (2009)
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Softcover Primera edición Cantidad: > 20
Librería
BookVistas
(New Delhi, DELHI, India)
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Descripción Kogan Page Limited/Viva Books, 2009. Softcover. Estado de conservación: New. First edition. Experiential marketing is predicated to be one of the biggest growth areas within marketing over the next five years?and many organizations are beginning to adopt an experiential marketing orientation, placing live brand experiences at the core of their overall marketing strategies. This innovative form of marketing will become key to brands who strive to engage their customers, and Experiential Marketing will be essential in showing companies the way forward. In addition to numerous high-profile interviews and international case studies, the book includes coverage on: ? The benefits of an experiential marketing approach ? Outsourcing versus in-house marketing ? Setting objectives ? The target audience ? Bringing the message to life ? Experiential strategies ? Selecting locations and brand ambassadors ? Gauging effectiveness ? Measurement, evaluation and LROI Consumers are constantly inundated with repetitive traditional advertising messages which bombard their consciousness, interrupt their TV shows and get in the way of their everyday lives. Often, the consumer does not feel any real emotional connection with these brands ? and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. This engaging new title is a practical guide to experiential marketing, a methodology that is revolutionizing the face of marketing as we know it. Experiential marketing campaigns are geared around live brand experiences ? two-way communications between consumers and brands, which bring brand personalities to life and develop long-lasting relationships with target audiences. Experiential Marketing explores this new era in marketing communication, which gives customers a fabulous brand- relevant experience designed to add value to their lives and ultimately increases customer brand loyalty. This book demonstrates how experiential marketing fits in with the current marketing climate, and it explains how to go about planning, activating and evaluating it for best results. Including interviews and international case studies demonstrating successful experiential marketing campaigns, it is essential reading for marketing, business, advertising and media professionals, as well as for marketing students. Contents: Introduction ? Why experiential?: The context ? marketing communication ? What is experiential marketing ? Traditional approaches are losing effectiveness ? Experiential marketing ? a differentiator ? The benefits ? Criticisms ? fact and fiction ? What level of resources? ? A shift in awareness ? Outsourcing VS in House: In-house ? Outsourcing to your media or full-service agency ? Working with a PR agency ? Working with a sales promotion agency ? Better: How do you use BETTER? ? IDEA: Using IDEA ? Choosing the idea ? Situation and background: SET MESSAGE ? Situation and background? Experiential Objectives: Examples of experiential marketing campaigns ? Target Audiences: Analyzing target audiences ? Message?key communication: Bringing the message to life ? Experiential Strategy: STRATEGIES ? Integrating the selected elements to form the experiential strategy ? Scenarios ? Make the experience memorable and ongoing ? Selected Locations and Brand Ambassadors: Choosing locations ? Examples of live brand experience locations ? Live brand experience are like theatre productions ? Brand ambassador selection ? Recruiting brand ambassadors ? Systems and Mechanisms for Measurement: How much to spend on measurement ? Action: Contents of the action plan ? Gauging effectiveness: Systems and mechanisms for measurement and how they enable Gauging effectiveness ? Real-time reporting and online client access pages ? Flexibility and change management solutions ? Evaluation: Introduction ? The Printed Pages: 272. Nº de ref. de la librería 55016

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7.

Shaz Smilansky
Editorial: Kogan Page Limited/Viva Books (2009)
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Softcover Primera edición Cantidad: > 20
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Kogan Page Limited/Viva Books, 2009. Softcover. Estado de conservación: New. First edition. Experiential marketing is predicated to be one of the biggest growth areas within marketing over the next five yearsâ€"and many organizations are beginning to adopt an experiential marketing orientation, placing live brand experiences at the core of their overall marketing strategies. This innovative form of marketing will become key to brands who strive to engage their customers, and Experiential Marketing will be essential in showing companies the way forward. In addition to numerous high-profile interviews and international case studies, the book includes coverage on: • The benefits of an experiential marketing approach • Outsourcing versus in-house marketing • Setting objectives • The target audience • Bringing the message to life • Experiential strategies • Selecting locations and brand ambassadors • Gauging effectiveness • Measurement, evaluation and LROI Consumers are constantly inundated with repetitive traditional advertising messages which bombard their consciousness, interrupt their TV shows and get in the way of their everyday lives. Often, the consumer does not feel any real emotional connection with these brands â€" and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. This engaging new title is a practical guide to experiential marketing, a methodology that is revolutionizing the face of marketing as we know it. Experiential marketing campaigns are geared around live brand experiences â€" two-way communications between consumers and brands, which bring brand personalities to life and develop long-lasting relationships with target audiences. Experiential Marketing explores this new era in marketing communication, which gives customers a fabulous brand- relevant experience designed to add value to their lives and ultimately increases customer brand loyalty. This book demonstrates how experiential marketing fits in with the current marketing climate, and it explains how to go about planning, activating and evaluating it for best results. Including interviews and international case studies demonstrating successful experiential marketing campaigns, it is essential reading for marketing, business, advertising and media professionals, as well as for marketing students. Contents: Introduction • Why experiential?: The context â€" marketing communication • What is experiential marketing • Traditional approaches are losing effectiveness • Experiential marketing â€" a differentiator • The benefits • Criticisms â€" fact and fiction • What level of resources? • A shift in awareness • Outsourcing VS in House: In-house • Outsourcing to your media or full-service agency • Working with a PR agency • Working with a sales promotion agency • Better: How do you use BETTER? • IDEA: Using IDEA • Choosing the idea • Situation and background: SET MESSAGE • Situation and background• Experiential Objectives: Examples of experiential marketing campaigns • Target Audiences: Analyzing target audiences • Messageâ€"key communication: Bringing the message to life • Experiential Strategy: STRATEGIES • Integrating the selected elements to form the experiential strategy • Scenarios • Make the experience memorable and ongoing • Selected Locations and Brand Ambassadors: Choosing locations • Examples of live brand experience locations • Live brand experience are like theatre productions • Brand ambassador selection • Recruiting brand ambassadors • Systems and Mechanisms for Measurement: How much to spend on measurement • Action: Contents of the action plan • Gauging effectiveness: Systems and mechanisms for measurement and how they enable Gauging effectiveness • Real-time reporting and online client access pages • Flexibility and change management solutions • Evaluation: Introduction • The Printed Pages: 272. Nº de ref. de la librería 55016

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8.

Shaz Smilansky
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Cantidad: 5
Librería
firstbookstore
(New Delhi, India)
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Descripción Estado de conservación: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-23300

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Edición internacional
Edición internacional

9.

Shaz Smilansky
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Cantidad: 5
Edición internacional
Librería
Vetus Books
(WEST LAFAYETTE, IN, Estados Unidos de America)
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Descripción Estado de conservación: New. New. International Edition. Faster Delivery. Nº de ref. de la librería AFS-VI-9780749457167

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10.

Shaz Smilansky
ISBN 10: 0749457163 ISBN 13: 9780749457167
Nuevos Cantidad: 5
Librería
Romtrade Corp.
(STERLING HEIGHTS, MI, Estados Unidos de America)
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Descripción Estado de conservación: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Nº de ref. de la librería AUSBNEW-23300

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