Artículos relacionados a Experiential Marketing: A Practical Guide to Interactive...
Sinopsis
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast.
Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life.
This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Shirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L'Oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent. She is also the Co-founder of an MA degree 'Experiential meets digital, and former Visiting Professor at London Metropolitan University.
With over 15 years in the industry, Shirra Smilansky is an impactful thought-leader, entrepreneur, and innovator in experiential marketing - co-founding her first company BlazinStar Experiential back in 2003, with clients such as Nestlé, O2, Calvin Klein, MasterCard and Nectar Card.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 65,46
EUR 25,63 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Experiential Marketing: A Practical Guide to Interactive...
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004170927
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page, Limited, 2009
ISBN 10: 0749452757
ISBN 13: 9780749452759
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP86316039
Cantidad disponible: 2 disponibles
Imagen de archivo
Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page, Limited, 2009
ISBN 10: 0749452757
ISBN 13: 9780749452759
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP63971299
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749452759. Nº de ref. del artículo: 4319088
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749452759. Nº de ref. del artículo: 4319087
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Publicado por
Kogan Page, Limited, 2009
ISBN 10: 0749452757
ISBN 13: 9780749452759
Antiguo o usado
Tapa dura
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 50939418-75
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749452759. Nº de ref. del artículo: 9628884
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Librería: More Than Words, Waltham, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. . good. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Nº de ref. del artículo: WAL-Q-4d-01019
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Librería: The Maryland Book Bank, Baltimore, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Very Good. Used - Very Good. Nº de ref. del artículo: 5-W-4-0231
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Librería: Toscana Books, AUSTIN, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Nº de ref. del artículo: Scanned0749452757
Cantidad disponible: 1 disponibles