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Sinopsis
A fundamental guide on how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it
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Acerca del autor
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
De la contraportada
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
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- EditorialThames and Hudson Ltd
- Año de publicación2016
- ISBN 10 050051898X
- ISBN 13 9780500518984
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición3
- Número de páginas320
- Contacto del fabricanteno disponible
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The Advertising Concept Book : Think Now, Design Later
Publicado por
Thames & Hudson, Limited, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 40845598-20
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The Advertising Concept Book
Publicado por
Thames & Hudson, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
Antiguo o usado
Tapa dura
Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Farbtonänderung. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Nº de ref. del artículo: 32739001-a488-4a17-b793-6f9755df5ee9
Cantidad disponible: 1 disponibles
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The Advertising Concept Book : Think Now, Design Later
Publicado por
Thames & Hudson Ltd, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
Antiguo o usado
Tapa dura
Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Gut. Zustand: Gut | Seiten: 320 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 26787711/3
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The Advertising Concept Book
Publicado por
Thames and Hudson Ltd, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
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Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: HU-9780500518984
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The Advertising Concept Book: Think Now, Design Later
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Nº de ref. del artículo: V9780500518984
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Advertising Concept Book
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Condición: New. In. Nº de ref. del artículo: ria9780500518984_new
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ADVERTISING CONCEPT BOOK
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Condición: NEW. Nº de ref. del artículo: NW9780500518984
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The Advertising Concept Book: Think Now, Design Later
Librería: Myboeken BV, Duiven, Holanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to âpushâ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty yearsâ worth of international, award-winning ad campaigns â" in the form of over 500 âroughsâ specially sketched by the author â" also reinforce the bookâs core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. Nº de ref. del artículo: 9780500518984
Cantidad disponible: 4 disponibles
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The Advertising Concept Book: Think Now, Design Later
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9780500518984
Cantidad disponible: Más de 20 disponibles
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The Advertising Concept Book: Think Now, Design Later
Publicado por
Thames and Hudson Ltd 2016-08-11, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
Nuevo
Tapa dura
Librería: Chiron Media, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: New. Nº de ref. del artículo: 6666-HCE-9780500518984
Cantidad disponible: Más de 20 disponibles