Sinopsis
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.
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Acerca del autor
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
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The Advertising Concept Book: Think Now, Design Later
Publicado por
THAMES HUDSON, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Hardback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Nº de ref. del artículo: GOR008184735
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The Advertising Concept Book: Think Now, Design Later
Publicado por
THAMES HUDSON, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Antiguo o usado
Tapa dura
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR005910374
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The Advertising Concept Book: Think Now, Design Later
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Thames & Hudson Ltd, United Kingdom, London, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003557757
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The Advertising Concept Book : Think Now, Design Later
Publicado por
Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 9117133-6
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The Advertising Concept Book : Think Now, Design Later
Publicado por
Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP68025207
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The Advertising Concept Book (1st ed.) /anglais
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THAMES HUDSON, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
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Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-I-023-02362
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The Advertising Concept Book: Think Now, Design Later
Publicado por
Thames & Hudson, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780500514054. Nº de ref. del artículo: 5562448
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The Advertising Concept Book: Think Now, Design Later
Publicado por
Thames & Hudson, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780500514054. Nº de ref. del artículo: 9563994
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Imagen de archivo
The Advertising Concept Book: Think Now, Design Later
Publicado por
Thames & Hudson, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780500514054. Nº de ref. del artículo: 9563993
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