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Sinopsis
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.
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Acerca del autor
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialThames & Hudson
- Año de publicación2008
- ISBN 10 0500514054
- ISBN 13 9780500514054
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas272
- Contacto del fabricanteno disponible
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The Advertising Concept Book: Think Now, Design Later
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THAMES HUDSON, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003557757
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The Advertising Concept Book: Think Now, Design Later
Publicado por
THAMES HUDSON, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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The Advertising Concept Book : Think Now, Design Later
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Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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The Advertising Concept Book : Think Now, Design Later
Publicado por
Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 9117133-6
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The Advertising Concept Book: Think Now, Design Later
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Thames and Hudson, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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The Advertising Concept Book: Think Now, Design Later
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Hardcover. Condición: Very Good. The Advertising Concept Book: Think Now, Design Later This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780500514054
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The Advertising Concept Book: Think Now, Design Later
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780500514054
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The Advertising Concept Book: Think Now, Design Later
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ISBN 13: 9780500514054
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780500514054. Nº de ref. del artículo: 5562448
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The Advertising Concept Book (1st ed.) /anglais
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Librería: MusicMagpie, Stockport, Reino Unido
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Condición: Very Good. 1743506732. 4/1/2025 11:25:32 AM. Nº de ref. del artículo: U9780500514054
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The Advertising Concept Book: Think Now, Design Later
Publicado por
Thames & Hudson, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780500514054. Nº de ref. del artículo: 9563993
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