Selling The Invisible: A Field Guide to Modern Marketing - Tapa blanda

Beckwith, Harry

 
9780446672313: Selling The Invisible: A Field Guide to Modern Marketing
Tapa blanda
ISBN 10: 0446672319 ISBN 13: 9780446672313
Editorial: Grand Central Publishing, 2012

Sinopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

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Acerca del autor

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Grand Central Publishing
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0446672319
ISBN 13 
9780446672313
Encuadernación
Tapa blanda
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780446520942: Selling the Invisible

Edición Destacada

ISBN 10:  0446520942 ISBN 13:  9780446520942
Editorial: Little, Brown and Company, 1997
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