How do technology innovators, business executives and venture capitalists manage the technical elements of business risk when developing and launching new products? Overcoming technical risks requires crossing the so-called valley of death - the gap between demonstrating the soundness of a technical concept in a controlled setting and readying the product technology for the market. Crossing the valley of death may mean bringing university-based research to the point where it appears viable to venture capitalists, or bridging the cultural gap between technical innovators and the managers who are being asked to risk their institutional resources. In every context, purely technical risks are coupled with the market risks inherent in innovation. In this book Lewis Branscomb and Philip Auerswald address early-stage, high-tech innovation in the context of business decision making and innovation policy. The topics addressed include the extent to which purely technical risk is separable from market risk; how industrial managers make decisions on funding early-stage, high-risk technology projects; and under what circumstances government can and should act to reduce the technical risks of innovative projects so that firms will invest in them. The book includes contributions by Mary Good, George Hartmann, James McGroddy, Mike Myers, Michael Roberts and F.M. Scherer.
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Descripción The MIT Press, Cambridge (MSS), 2001. TAPA DURA. Estado de conservación: New. Nº de ref. de la librería 100521071
Descripción The MIT Press, 2001. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 026202490X
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97802620249071.0
Descripción The MIT Press, 2001. Hardcover. Estado de conservación: New. Nº de ref. de la librería P11026202490X