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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition - Tapa blanda
Sinopsis
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
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Reseña del editor
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Publicado por
Taylor & Francis, 1994
ISBN 10: 0136690602
ISBN 13: 9780136690603
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002804417
Cantidad disponible: 2 disponibles
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Publicado por
Taylor & Francis, 1994
ISBN 10: 0136690602
ISBN 13: 9780136690603
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. Nº de ref. del artículo: G0136690602I4N00
Cantidad disponible: 1 disponibles
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The Strategy and Tactics of Pricing
Publicado por
Prentice Hall, 1995
ISBN 10: 0136690602
ISBN 13: 9780136690603
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Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780136690603. Nº de ref. del artículo: 9168527
Cantidad disponible: 1 disponibles
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Librería: The Book Spot, Sioux Falls, MN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Nº de ref. del artículo: Abebooks61570
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The Strategy and Tactics of Pricing
Librería: Open Books, Chicago, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Nº de ref. del artículo: mon0000803552
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Publicado por
Taylor & Francis, 1994
ISBN 10: 0136690602
ISBN 13: 9780136690603
Antiguo o usado
Tapa blanda
Librería: Goodwill of Colorado, COLORADO SPRINGS, CO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Nº de ref. del artículo: 466SK8001FST
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. In shrink wrap. Looks like an interesting title! Nº de ref. del artículo: Q-0136690602
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
Publicado por
Taylor & Francis, 1994
ISBN 10: 0136690602
ISBN 13: 9780136690603
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: D13K-01919
Cantidad disponible: 1 disponibles