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Sinopsis
Book by Nagle Thomas T Holden Reed K
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Reseña del editor
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
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- EditorialRoutledge
- Año de publicación1994
- ISBN 10 0136693768
- ISBN 13 9780136693765
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas400
- Contacto del fabricanteno disponible
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
Publicado por
Pearson P T R, 1994
ISBN 10: 0136693768
ISBN 13: 9780136693765
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Nº de ref. del artículo: GOR013004836
Cantidad disponible: 1 disponibles
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
Publicado por
Pearson P T R, 1994
ISBN 10: 0136693768
ISBN 13: 9780136693765
Antiguo o usado
Tapa dura
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001744930
Cantidad disponible: 4 disponibles
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The Strategy and Tactics of Pricing
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Prentice-Hall, Inc., Estados Unidos de América, 1995
ISBN 10: 0136693768
ISBN 13: 9780136693765
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Librería: Los libros del Abuelo, Madrid, M, España
Calificación del vendedor: 3 de 5 estrellas
Encuadernación de tapa dura. Condición: Excelente. Estado de la sobrecubierta: Bien. Thoroughly revised and updated, The Strategy and Tecnics of Pricing focuses on ideas and concepts essential to every marketer's repertoire. Providing a comprehensive, managerially focused guide to formulating pricing strategy, the authors emphasize the actual process of making pricing decisions. Nagle and Holden lead readers step-by-step as they develop a procedure for pricing that is consistent with the economics, but also incorporates thje psychological aspeets of price sensitivity and the recognition thata managers must make decision with incomplete information. The book is in perfect internal and external conditions. On the dust jacket sticker of previous owner. Size: 23'5x16 cms. Ref.: Ext-1-3. Nº de ref. del artículo: 003719
Cantidad disponible: 1 disponibles
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbb0024041558
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Hardcover. Condición: Very Good. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780136693765
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Librería: Bahamut Media, Reading, Reino Unido
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780136693765
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Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Publicado por
Pearson P T R, 1994
ISBN 10: 0136693768
ISBN 13: 9780136693765
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Tapa dura
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.48. Nº de ref. del artículo: G0136693768I4N00
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Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Publicado por
Pearson P T R, 1994
ISBN 10: 0136693768
ISBN 13: 9780136693765
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.48. Nº de ref. del artículo: G0136693768I4N00
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Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Publicado por
Pearson P T R, 1994
ISBN 10: 0136693768
ISBN 13: 9780136693765
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.48. Nº de ref. del artículo: G0136693768I4N00
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Strategy and Tactics of Pricing A Guide to Profitable Decision Making
Publicado por
Pearson P T R, 1994
ISBN 10: 0136693768
ISBN 13: 9780136693765
Antiguo o usado
Tapa dura
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
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hardcover. Condición: Very Good. Nº de ref. del artículo: mon0003789414
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