Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version) - Tapa dura

Nagle, Thomas; Holden, Reed

 
9780136693765: Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
Tapa dura
ISBN 10: 0136693768 ISBN 13: 9780136693765
Editorial: Routledge, 1994

Sinopsis

Book by Nagle Thomas T Holden Reed K

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
1994
Idioma
Inglés
ISBN 10 
0136693768
ISBN 13 
9780136693765
Encuadernación
Tapa dura
Número de páginas
400
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia