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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): International Edition - Tapa blanda
Sinopsis
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
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Reseña del editor
For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
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