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Sinopsis
Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.
The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
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Acerca del autor
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMcGraw-Hill Education / Europe, Middle East & Africa
- Año de publicación2006
- ISBN 10 0077114159
- ISBN 13 9780077114152
- EncuadernaciónCD de audio
- IdiomaInglés
- Número de edición5
- Número de páginas976
- Contacto del fabricanteno disponible
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Principles and Practice of Marketing
Publicado por
Mcgraw Hill Higher Education, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
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Principles and Practice of Marketing
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McGraw-Hill Higher Education, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
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Paperback
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Principles and practice of marketing.
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London, McGraw-Hill Education, 2007
ISBN 10: 0077114159
ISBN 13: 9780077114152
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Softcover. 5. ed. 1022 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-4166 9780077114152 Sprache: Englisch Gewicht in Gramm: 550. Nº de ref. del artículo: 2377851
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Principles and Practice of Marketing
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McGraw-Hill Education - Europe, United States, London, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
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Paperback
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Paperback. Condición: Very Good. Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002068240
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Principles and Practice of Marketing
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McGraw-Hill Education, 2007
ISBN 10: 0077114159
ISBN 13: 9780077114152
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Principles and Practice of Marketing
Publicado por
McGraw-Hill Higher Education, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
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Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 2275810
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Principles and Practice of Marketing
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780077114152
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Principles and Practice of Marketing
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Paperback. Condición: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780077114152
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Principles and Practice of Marketing (Fifth Edition)
Publicado por
McGraw-Hill, 2007
ISBN 10: 0077114159
ISBN 13: 9780077114152
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2050grams, ISBN:9780077114152. Nº de ref. del artículo: 9435107
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