T�tulo: Serious Creativity - Using The Power Of Lateral Thinking To Create New Ideas
Editor: HarperCollins Publishers, London
Fecha de publicaci�n: 1992
Idioma: Ingl�s
ISBN 10: 0002551438
ISBN 13: 9780002551434
Encuadernaci�n: Hardcover
Edici�n: 1st Edition
Estado: Very Good
Estado de la sobrecubierta: Very Good

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Sinopsis

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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