Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas - Tapa dura

Bono, Edward De

 
9780002551434: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Sinopsis

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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Reseña del editor

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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