T�tulo: Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Editor: Wiley & Sons, Incorporated, John
Fecha de publicaci�n: 2012
Idioma: Ingl�s
ISBN 10: 1118167783
ISBN 13: 9781118167786
Encuadernaci�n: Encuadernaci�n de tapa dura
Edici�n: 1st Edition.
Estado: Good

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Sinopsis

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

Use location-based marketing to get new customers and keep existing ones
Integrate social media with your mobile media campaign
Use mobile E-commerce to improve brand loyalty
Measure the ROI of a mobile media campaign
Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

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JEANNE HOPKINS is the Vice President of Marketing at HubSpot, generating over 45,000 new leads each month and leading the company in new mobile initiatives. She helped push HubSpot to become mobile-enabled and writes blog posts for HubSpot's mobile blog, which 11.3 percent of readers now access through their smartphones.

JAMIE TURNER is an author, speaker, and the founder of BKV's 60 Second Marketer, an online magazine that provides tools, tips, and tutorials for marketers around the globe. He is also a regular guest on CNN and HLN on the topic of digital media.

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