Marketing Your Library's Electronic Resources : A How-To-Do-It Manual

American Library Association, American Library

ISBN 10: 1555708897 ISBN 13: 9781555708894

Editorial: American Library Association, 2013

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa blanda

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Descripci�n

Used book that is in excellent condition. May show signs of wear or have minor defects.

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Detalles bibliogr�ficos

T�tulo

Marketing Your Library's Electronic Resources : A How-To-Do-It Manual

Editor

American Library Association

Fecha de publicaci�n

2013

Idioma

Ingl�s

ISBN 10

1555708897

ISBN 13

9781555708894

Encuadernaci�n

Encuadernaci�n de tapa blanda

Edici�n

1st Edition.

Estado

Very Good

Cat�logos de vendedores

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Sinopsis

Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including:

Four complete programs from both public and academic libraries
Easy-to-read style and step-by-step organisation guide
Examples of well executed plans and outcomes

Front line librarians with limited marketing expertise can improve awareness of under-utilised resources and increase demand for more of the same, thereby encouraging increased funding.

Rese�a del editor

It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes: Four complete programs from both public and academic libraries -- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models -- Numerous examples of well-executed plans and outcomes.

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Descripci�n de la librer�a

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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