Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians - Tapa blanda

It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes: Four complete programs from both public and academic libraries -- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models -- Numerous examples of well-executed plans and outcomes.

Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including: Four complete programs from both public and academic libraries Easy-to-read style and step-by-step organization guide Examples of well executed plans and outcomes Front line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.