T�tulo: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
Editor: Kogan page
Fecha de publicaci�n: 2004
Idioma: Ingl�s
ISBN 10: 0749442557
ISBN 13: 9780749442552
Encuadernaci�n: Hardcover
Edici�n: 1st Edition
Estado: As New
Estado de la sobrecubierta: Fine

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Sinopsis

Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co., and Enron.

Acerca del autor

Ronald J Alsop is editor and senior writer at The Wall Street Journal. He has many years' experience writing about and supervising the coverage of corporate brands and reputations.

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