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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset - Tapa dura
Sinopsis
Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co., and Enron.
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Acerca del autor
Ronald J Alsop is editor and senior writer at The Wall Street Journal. He has many years' experience writing about and supervising the coverage of corporate brands and reputations.
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The 18 Immutable Laws of Corporate Reputation : Creating, Protecting and Repairing Your Most Valuable Asset
Publicado por
Kogan Page, Limited, 2004
ISBN 10: 0749442557
ISBN 13: 9780749442552
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 50319850-20
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0749442557. Nº de ref. del artículo: 8617138
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0749442557. Nº de ref. del artículo: 8617135
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset: Creating, Protecting and Repairing Your Most Valuable Asset
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Kogan page 28/05/2004, 2004
ISBN 10: 0749442557
ISBN 13: 9780749442552
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Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780749442552
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset: Creating, Protecting and Repairing Your Most Valuable Asset
Publicado por
Kogan page 28/05/2004, 2004
ISBN 10: 0749442557
ISBN 13: 9780749442552
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Librería: Bahamut Media, Reading, Reino Unido
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Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780749442552
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749442552. Nº de ref. del artículo: 8984011
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset: Creating, Protecting and Repairing Your Most Valuable Asset
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Kogan Page, Great Britain, 2004
ISBN 10: 0749442557
ISBN 13: 9780749442552
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Librería: The London Bookworm, East Sussex, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Cloth. Condición: Very Good. Estado de la sobrecubierta: Very Good. First Edition. Hardcover The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset: Creating, Protecting and Repairing Your Most Valuable Asset 0749442557 small scratch on d/j inside (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. Academic and Scholarly books and Modern First Editions ,and all types of Educational Reference Literature.). Nº de ref. del artículo: 106163
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting & Repairing Your Most Valuable Asset
Publicado por
Kogan page, 2004
ISBN 10: 0749442557
ISBN 13: 9780749442552
Antiguo o usado
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Original o primera edición
Librería: Cotswolds Rare Books, OXFORDSHIRE, Reino Unido
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Hardcover. Condición: As New. Estado de la sobrecubierta: Fine. 1st Edition. Almost as new (B2415b). Nº de ref. del artículo: B2415b
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