T�tulo: A Handbook of Qualitative Methodologies for Mass Communication Research
Editor: Taylor & Francis Group
Fecha de publicaci�n: 1991
Idioma: Ingl�s
ISBN 10: 0415054052
ISBN 13: 9780415054058
Encuadernaci�n: Encuadernaci�n de tapa blanda
Edici�n: 1st Edition.
Estado: Good

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Sinopsis

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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Nicholas W. Jankowski, Klaus Bruhn Jensen

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