Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing

Smith, William, Jr., McKenzie-Mohr, Doug

ISBN 10: 0865714061 ISBN 13: 9780865714069

Editorial: New Society Publishers, Limited, 1999

Idioma: Ingl�s

Condici�n: Usado - Aceptable Encuadernaci�n de tapa blanda

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Vendido por Better World Books, Mishawaka, IN, Estados Unidos de America

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Condici�n: Usado - Aceptable

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Descripci�n

Used book that is in clean, average condition without any missing pages.

N� de ref. del art�culo 2563956-75

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Detalles bibliogr�ficos

T�tulo

Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing

Editor

New Society Publishers, Limited

Fecha de publicaci�n

1999

Idioma

Ingl�s

ISBN 10

0865714061

ISBN 13

9780865714069

Encuadernaci�n

Encuadernaci�n de tapa blanda

Edici�n

1st Edition.

Estado

Good

Cat�logos de vendedores

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Sinopsis

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.

Acerca del autor

Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

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