Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

N� de ref. del art�culo GRP91839130

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo: The Dragonfly Effect : Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Editor: Wiley & Sons, Incorporated, John
Fecha de publicaci�n: 2010
Idioma: Ingl�s
ISBN 10: 0470614153
ISBN 13: 9780470614150
Encuadernaci�n: Encuadernaci�n de tapa dura
Edici�n: 1st Edition.
Estado: Very Good
Peso: 0,752 libras

Acerca de

Sinopsis

Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book

Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results
Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
Leverage the power of design thinking and psychological research with practical strategies
Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Acerca del autor

A social psychologist and marketer, JENNIFER AAKER is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research focuses on time, money, and happiness, and how small acts create significant change―fueled by social media. Her work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, and NPR, as well as CBS MoneyWatch.

ANDY SMITH is a principal of Vonavona Ventures, where he advises companies on marketing, customer strategy, and operations. Over the past 20 years, he has served as a high tech executive, leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc., and PriceWaterhouseCoopers.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Better World Books is the world?s leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy. We offer low prices, fast shipping, and have a 100% money back guarantee.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Better World Books Ltd
Better World Books, Third Floor, One London Square, Cross Lanes, Guildford, GU1 1UN, United Kingdom

Condiciones de venta y env�o

Condiciones de venta

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostl...

M�s informaci�n

Derecho a cancelaci�n

Condiciones de env�o

Please allow 1-2 business days for order fulfillment.

Tarifas de env�o de Reino Unido a Estados Unidos de America

Tarifas de env�o de Reino Unido a Estados Unidos de America
Cantidad del pedido	De 11 a 28 d�as h�biles	De 11 a 28 d�as h�biles
Primer art�culo	EUR 9.16	EUR 9.16

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.