Competing on Analytics: The New Science on Winning

Davenport, Thomas H.; Jeanne G. Harris

ISBN 10: 1422103323 ISBN 13: 9781422103326

Editorial: Harvard Business School Press, Boston, 2007

Idioma: Ingl�s

Condici�n: Usado - Excelente Encuadernaci�n de tapa dura

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Large 8vo 9" - 10" tall. xv, 218 pp.

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Detalles bibliogr�ficos

T�tulo

Competing on Analytics: The New Science on Winning

Editor

Harvard Business School Press, Boston

Fecha de publicaci�n

2007

Idioma

Ingl�s

ISBN 10

1422103323

ISBN 13

9781422103326

Encuadernaci�n

Hard Cover

Edici�n

First Edition. 1.

Estado

Fine

Estado de la sobrecubierta

Near Fine

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Business, Law & Government

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Sinopsis

You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.

Acerca del autor

Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business. Jeanne G. Harris is Executive Research Fellow and Director of Research for the Accenture Institute for High Performance Business.

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