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Sinopsis
You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.
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Acerca del autor
Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business. Jeanne G. Harris is Executive Research Fellow and Director of Research for the Accenture Institute for High Performance Business.
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Competing on Analytics: The New Science of Winning
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Harvard Business Review Press, 2007
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Competing on Analytics: The New Science of Winning
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ISBN 13: 9781422103326
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Competing on Analytics: The New Science of Winning
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ISBN 13: 9781422103326
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Competing on Analytics : The New Science of Winning
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Harvard Business Review Press, 2007
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ISBN 13: 9781422103326
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Competing on Analytics : The New Science of Winning
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Harvard Business Review Press, 2007
ISBN 10: 1422103323
ISBN 13: 9781422103326
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Competing on Analytics : The New Science of Winning
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Harvard Business Review Press, 2007
ISBN 10: 1422103323
ISBN 13: 9781422103326
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Competing on Analytics: The New Science of Winning
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Harvard Business Review Press, 2007
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ISBN 13: 9781422103326
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ISBN 13: 9781422103326
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Paperback. Condición: Very Good. You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002306338
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Competing on Analytics: The New Science of Winning
Publicado por
Harvard Business Review Press, 2007
ISBN 10: 1422103323
ISBN 13: 9781422103326
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Librería: medimops, Berlin, Alemania
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