Inscription To Front Free End Paper. Item Type: Book. Category: Business, Finance & Marketing; ISBN: 0471495743. ISBN/EAN: 9780471495741. Please contact H4o Books if you require images or further information. Inventory No: 017168. N� de ref. del art�culo 017168

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Detalles bibliogr�ficos

T�tulo: Commitment-Led Marketing: The Key To Brand ...

Editorial: John Wiley & Sons

A�o de publicaci�n: 2000

Encuadernaci�n: Hardcover (Original Cloth)

Condici�n: Near Fine

Condici�n de la sobrecubierta: Fine

Edici�n: 1st Edition.

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Sinopsis:

P�ginas:324G�neros:12:KJSM:MarketresearchSinopsis:

Cr�ticas:

"...many marketing professionals might find this an interesting read..." ----Sales Director, February 2001 "The book provides good case studies and useful chapter summaries. The content seems challenging...Issues raised are thoroughly researched, convincingly argued; taking the profession forward in its quest for more accurate and effective marketing." ----Marketing Business, March 2001 "The book provides a common--sense thinking approach to the management of the relationship between the brand and the customer. ..." ----Professional Manager, May 2001

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