T�tulo: The Behavioral Advantage : What the Smartest, Most Successful Companies Do Differently to Win in the B2b Arena
Editor: AMACOM
Fecha de publicaci�n: 2004
Idioma: Ingl�s
ISBN 10: 0814472257
ISBN 13: 9780814472255
Encuadernaci�n: Encuadernaci�n de tapa dura
Edici�n: 1st.
Estado: Good
Peso: 1,411 libras

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Sinopsis

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

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Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.

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