The Behavioral Advantage - What the Smartest, Most Successful Companies: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena - Tapa dura

Bacon

 
9780814472255: The Behavioral Advantage - What the Smartest, Most Successful Companies: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
Tapa dura
ISBN 10: 0814472257 ISBN 13: 9780814472255
Editorial: Amacom, 2004

Sinopsis

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

    A carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities

    A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

    A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Amacom
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0814472257
ISBN 13 
9780814472255
Encuadernación
Tapa dura
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible