The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Bacon, Terry R.; Pugh, David G.

ISBN 10: 0814472257 ISBN 13: 9780814472255

Editorial: AMACOM, U.S.A., 2004

Idioma: Ingl�s

Usado Condici�n: As New Encuadernaci�n de tapa dura

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2004 AMACOM first edition first printing hardback, as new copy, just some storage wear; UK dealer, immediate dispatch. N� de ref. del art�culo 18800

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Detalles bibliogr�ficos

T�tulo: The Behavioral Advantage: What the Smartest,...

Editorial: AMACOM, U.S.A.

A�o de publicaci�n: 2004

Encuadernaci�n: Hardcover

Condici�n: As New

Condici�n de la sobrecubierta: As New

Edici�n: 1st Edition.

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Sinopsis:

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

Acerca del autor:

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

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