New York: Ballantine Books, 1997. SIGNED by the AUTHOR on the title page (signature only, NOT personalized to anyone). Very Good+ condition (very light rubbing to cover). Bright, shiny, clean and tight. The spine is square and flat. NO owner's name or bookplate. NO remainder mark. Pages are clean. NO underlining. NO highlighting. NO margin notes. Trade Paperback. 5.5" wide by 8" tall. Bibliography. Index. NOT price clipped ($14.00). Signed by Author (on title page - signature only). Second printing. Trade Paperback. Very Good+ condition. ix, 272pp.

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Detalles bibliogr�ficos

T�tulo

The Second Curve, How to Command New Technologies, New Consumers, and New Markets

Editor

Ballantine Books, New York

Fecha de publicaci�n

1997

Idioma

Ingl�s

ISBN 10

0345407881

ISBN 13

9780345407887

Encuadernaci�n

Paperback

Edici�n

Second printing.

Estado

Very Good+ condition

Firmado

Firmado por el autor

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Sinopsis

Offering an innovative approach to coping with change in the business world, the president of The Institute for the Future explains how to adapt traditional business and coporate practices to new consumers, new markets, and new technologies. Reprint.

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Perhaps no one has more experience--and success--in long-term forecasting and planning than author Ian Morrison. Serving literally hundreds of corporate clients over the years, he has won recognition for his analysis of social and economic trends. The author of numerous books and articles, a sought-after lecturer and consultant, and president of the Institute for the Future, Ian carries an impressive resume.

The Institute for the Future (commonly called the IFTF) is, in Ian's words, "a unique organization." He describes it as "a think tank structured as a non-profit organization and dedicated to helping organizations, both public and private, think systematically about the long run." Indeed, its list of clients is formidable. In 1985, Ian came to IFTF to serve as a research director; after five years, he was selected to be its president, a position he holds today. Over the years, he has advised such companies as Chase Manhattan, IBM, Volvo, Bristol-Meyer Squibb, and Cable and Wireless.

In keeping with the far-reaching work Ian conducts today, he boasts a rich educational background: a Ph.D. in urban studies from the University of British Columbia, a degree in urban planning from the University of Newcastle-Upon-Tyne, England, and an M.A. in geography from the University of Edinburgh, Scotland. Ian has coauthored several books and contributed to many others, including Future Tense: The Business Realities of the Next Ten Years (William Morrow, 1994) and Reforming the System: Containing Health Care Costs in an Era of Universal Coverage (Faulkner & Gray, 1992). He also has coauthored numerous journal articles for publications such as Encyclopedia Britannica, Across the Board, The British Medical Journal, New England Journal of Medicine, and Journal of the American Medical Association.

Ian Morrison is a member of the Corporate Advisory Boards of Bristol-Myers Squibb and Interim HealthCare. He is also a member of the Board of Directors of Interim Services, a leading temporary-services company.

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