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Sinopsis
Offering an innovative approach to coping with change in the business world, the president of The Institute for the Future explains how to adapt traditional business and coporate practices to new consumers, new markets, and new technologies. Reprint.
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Acerca del autor
Perhaps no one has more experience--and success--in long-term forecasting and planning than author Ian Morrison. Serving literally hundreds of corporate clients over the years, he has won recognition for his analysis of social and economic trends. The author of numerous books and articles, a sought-after lecturer and consultant, and president of the Institute for the Future, Ian carries an impressive resume.
The Institute for the Future (commonly called the IFTF) is, in Ian's words, "a unique organization." He describes it as "a think tank structured as a non-profit organization and dedicated to helping organizations, both public and private, think systematically about the long run." Indeed, its list of clients is formidable. In 1985, Ian came to IFTF to serve as a research director; after five years, he was selected to be its president, a position he holds today. Over the years, he has advised such companies as Chase Manhattan, IBM, Volvo, Bristol-Meyer Squibb, and Cable and Wireless.
In keeping with the far-reaching work Ian conducts today, he boasts a rich educational background: a Ph.D. in urban studies from the University of British Columbia, a degree in urban planning from the University of Newcastle-Upon-Tyne, England, and an M.A. in geography from the University of Edinburgh, Scotland. Ian has coauthored several books and contributed to many others, including Future Tense: The Business Realities of the Next Ten Years (William Morrow, 1994) and Reforming the System: Containing Health Care Costs in an Era of Universal Coverage (Faulkner & Gray, 1992). He also has coauthored numerous journal articles for publications such as Encyclopedia Britannica, Across the Board, The British Medical Journal, New England Journal of Medicine, and Journal of the American Medical Association.
Ian Morrison is a member of the Corporate Advisory Boards of Bristol-Myers Squibb and Interim HealthCare. He is also a member of the Board of Directors of Interim Services, a leading temporary-services company.
De la solapa interior
EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE."
--George Harvey, Chairman, President, and CEO Pitney Bowes, Inc.
In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive.
In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations.
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- EditorialBallantine Books
- Año de publicación1997
- ISBN 10 0345407881
- ISBN 13 9780345407887
- EncuadernaciónTapa blanda
- IdiomaInglés
- Contacto del fabricanteno disponible
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The Second Curve
Publicado por
Ballantine Books, 1997
ISBN 10: 0345407881
ISBN 13: 9780345407887
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004613805
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The Second Curve: How to Command New Technologies, New Consumers and New Markets
Publicado por
Ballantine Books, 1997
ISBN 10: 0345407881
ISBN 13: 9780345407887
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.62. Nº de ref. del artículo: G0345407881I3N00
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The Second Curve: How to Command New Technologies, New Consumers and New Markets
Publicado por
Ballantine Books, 1997
ISBN 10: 0345407881
ISBN 13: 9780345407887
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.62. Nº de ref. del artículo: G0345407881I4N00
Cantidad disponible: 1 disponibles
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The Second Curve: How to Command New Technologies, New Consumers and New Markets
Publicado por
Ballantine Books, 1997
ISBN 10: 0345407881
ISBN 13: 9780345407887
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.62. Nº de ref. del artículo: G0345407881I4N00
Cantidad disponible: 1 disponibles
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The Second Curve: How to Command New Technologies, New Consumers and New Markets
Publicado por
Ballantine Books, 1997
ISBN 10: 0345407881
ISBN 13: 9780345407887
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.62. Nº de ref. del artículo: G0345407881I3N00
Cantidad disponible: 1 disponibles
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The Second Curve: How to Command New Technologies, New Consumers and New Markets
Publicado por
Ballantine Books, 1997
ISBN 10: 0345407881
ISBN 13: 9780345407887
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.62. Nº de ref. del artículo: G0345407881I3N00
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The Second Curve
Publicado por
Ballantine Books, 1997
ISBN 10: 0345407881
ISBN 13: 9780345407887
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The Second Curve: How to Command New Technologies, New Consumers and New Markets
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ISBN 10: 0345407881
ISBN 13: 9780345407887
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The Second Curve: How to Command New Technologies, New Consumers and New Markets
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Ballantine Books, 1997
ISBN 10: 0345407881
ISBN 13: 9780345407887
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
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The Second Curve: How to Command New Technologies, New Consumers and New Markets
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Ballantine Books, 1997
ISBN 10: 0345407881
ISBN 13: 9780345407887
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