Services marketing (Más de 5700 resultados)

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Paperback. Condición: Very Good. Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success.Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system.Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.…

Paperback. Condición: Very Good. This is a huge direct response copywriters handbook full of swipes for sales letters, sales letter writing, email writing, email marketing copy, direct response advertising and direct response social media marketing. The Marketing Sidekick was created to be your co-pilot to help you navigate through the thickest of writer's blocks, and fly your way towards clear skies and clear profits Let's face it, it isn't always easy coming up with sales letters, emails, social media posts, generating copy, or to put out an effective advertisement. Developed by legendary internet marketing millionaire Matt Bacak, the Marketing Sidekick is a three-part powerhouse of idea generators, or swipes, created and compiled to help you generate and communicate fresh ideas and ultimately make sales. Part one is focused on drawing in your customers, part two is meant to get them to keep reading while injecting subtle pre-sale thoughts, and part three is there to ensure you get the sale. Each part contains chapters of split tested headlines, words, and phrases to adapt, tweak & alter for any marketing scenario that might be thrown your way.…

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Paperback. Condición: Good. Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.…

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Condición: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Adams Media Pub Date: 10/30/2006 Binding: Paperback Pages: 256 First edition.

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