Media guide (Más de 18.000 resultados)

Paperback. Condición: Good. This book is essential medicine for the pandemic of scientific illiteracy. The architects of the explosive growth of science-based technology must communicate as never before and there is now a lucid guide. --Leon Lederman, 1988 Nobel Prize in Physics This is an invaluable guide for scientists seeking to learn how to better communicate with--and through--the media. The book gives the kind of insight into new operations that will allow researchers to better understand the process of and to feel more comfortable talking with reporters. And the timing is just right--now more than ever we need an improved public understanding of science and the way it affects our lives. --Deborah Blum, 1992 Pulitzer-Prize winner for beat reporting on primate research. In this book, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source--the first card in the Rolodex--on controversial issues. A must-read for all scientists, this book shows how it IS possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective. Richard Hayes is media director of the Union of Concerned Scientists, an independent nonprofit alliance of more than 10,000 scientists and citizens. He lives in Arlington, Virginia. Daniel Grossman is a science journalist, radio and web producer, and educator who has covered the science beat for more than eighteen years. He lives in Watertown, Massachusetts.…

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condición: Good.

Condición: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condición: Good. A comprehensive and empowering guide specifically designed to help you conquer every aspect of college life with confidence and ease. Are you ready to embark on an incredible journey through the best four years of your life? Valuable advice for students includes: Dorm Life 101: Unlock the secrets to creating your dream dorm room and transforming it into an organized, cozy, and stylish sanctuary.  Ace Your Classes: Stay ahead in your academic game with expert tips on time management, effective study techniques, and strategies for acing exams.  Navigating Sororities: Whether you're considering Greek life or already part of a sorority, discover valuable insights on sisterhood, social events, and networking opportunities that will allow you to forge lifelong connections that will enrich your college experience. Social Media Savvy: Master the art of using social media responsibly and strategically, and learn how to leverage your online presence to build a positive personal brand while staying safe and protecting your privacy. Dating Dos and Don'ts: Get invaluable advice on navigating the dating scene in college, including learning about healthy relationships, communication skills, and setting boundaries. Staying Safe: Your well-being is a top priority. Discover practical safety measures both on and off-campus, empowering you to make informed decisions and stay protected. Making the Most of College Life: Uncover insider tips for networking, internships, extracurricular activities, and seizing personal growth opportunities. Let this ultimate college companion be your go-to resource for thriving in every aspect of your college adventure! Makes a great graduation gift for high school students heading to college or university.…

Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condición: Good. A book for every teachers bookshelf. This book gives a comprehensive overview of the tools and apps that can be used to help turn a mediocre teaching session into an outstanding one. -Cheryl Hine, Leeds City College.

Paperback. Condición: Good.

Paperback. Condición: Good. Cindy Farnsworth (ilustrador).

Paperback. Condición: Very Good.

Paperback. Condición: Very Good. Exploring how to effectively communicate with the media, this text offers students a practical guide to various aspects of media relations. It is intended for courses in Corporate Communications, Public Relations, Media and Business Relations, Management Communications, Crisis Management, and Integrated Marketing Communications.…

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Condición: Good. Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants   Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever?and it?s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow?any content, on any platform, in any market, worldwide.   You?ll master innovative new ways to grab consumers? attention and wallets fast?make your experiences wannasee, haftasee, mustsee?drive more value through social platforms, mobile technologies, and integrated marketing strategies?overcome challenges ranging from bad buzz to piracy?fully leverage licensing, merchandising, and sponsorships?and successfully market all forms of entertainment.…

Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.

Condición: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condición: Very Good.

Paperback. Condición: Good.

Paperback. Condición: Good. A musthave revised and expanded edition of The Disinformation Company's classic anthology, You Are STIL Being Lied To contains more than a dozen allnew essays from contributors like Norman Solomon, Graham Hancock, Alex Jones, John Major Jenkins, Robert Bauval, Richard DeGrandpre, Alexandra Bruce, John Hogue, Gregory Davis, and Scott Creighton on topics ranging from the misleading marketing of antidepressants to the truth about the North American Union, from media consolidation to the New Thought movement.Editor Russ Kick's massive collection acts as a battering ram against the distortions, myths, and outright lies that have been shoved down our throats by the government, the media, corporations, organized religion, the scientific establishment, and others who want to keep the truth from us.An unprecedented group of researchers including Howard Zinn, Noam Chomsky, Howard Bloom, Sydney Schanberg, Michael Parenti, Riane Eisler, Jim Marrs, and many, many others--investigative reporters, political dissidents, academics, media watchdogs, scientistphilosophers, social critics, and rogue scholars--paints a picture of a world where crucial stories are ignored or actively suppressed and the official version of events has more holes in it than Swiss cheese. A world where real dangers are downplayed and nonexistent dangers are trumpeted. In short, a world where you are being lied to.…

Paperback. Condición: Good. Veronika Surau-Ott entwickelt aus einem phanomenologisch geklarten Begriff religioser Erfahrung eine Theorie performativer Glaubensakte und pruft sie am Modell des Gottesdienstes. Sie nimmt ihren Ausgang von einer kritischen Auseinandersetzung mit dem immer noch dominanten hermeneutischen Paradigma der systematischen Theologie. Der Ruckgriff auf Edmund Husserls Erfahrungsphanomenologie und seine glaubensphilosophischen Spatschriften verdeutlicht den phanomenologischen Aspekt des Erlebens als Erfahrung. Richard Honigswalds in eine diskursive Theorie von Gegenstandlichkeit eingebettete Glaubensphilosophie macht den Begriff des sprachlichen wie nicht-sprachlichen Vollzugs fur eine Theorie der Glaubensakte fruchtbar. Die systematische Verbindung aus phanomenologischer Erkenntnistheorie und diskursiver Performativitat verdeutlicht, wie das, was sich von sich selbst her zeigt, performativ konstituiert und diskursiv reprasentiert wird.…

Paperback. Condición: Very Good. From Social Media to Social Ministry is the 21st-century playbook to help the Church fulfill the Great Commission in the digital age.

Paperback. Condición: Good. Want to Marie Kondo your digital life and develop a more tactful approach to technology? By a leading tech and digital culture journalist, Kill Reply All is a guide to tidying it all up.    How do you reply to your colleague's weird email? What would Emily Post say about your Tinder profi le? And just how do you know if you're mansplaining? In this irreverent journey through the murky world of digital etiquette, Wired's Victoria Turk provides an indispensable guide to minding our manners in a brave new online world, and making peace with the platforms, apps, and devices we love to hate.   The digital revolution has put us all within a few clicks, taps, and swipes of one another. But familiarity can breed contempt, and while we're more likely than ever to fall in love online, we're also more likely to fall headfirst into a raging fight with a stranger or into an unhealthy obsession with the phones in our pockets. If you've ever encountered the surreal, aggravating battlefields of digital life and wondered why we all don't go analog, this is the book for you.…

Paperback. Condición: Good. From Social Media to Social Ministry is the 21st-century playbook to help the Church fulfill the Great Commission in the digital age.

paperback. Condición: Very Good.

paperback. Condición: Fair.

paperback. Condición: Very Good.

paperback. Condición: Fair.

paperback. Condición: Fair.