Marketing practice (Más de 5200 resultados)

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Hardback. Condición: Good. MARKETING The business of dentistry is more competitive than ever. An understanding of marketing will help you conquer this challenge. It All Starts With MARKETING-201 Marketing Tips for Growing a Dental Practice shares ideas, experiences and strategies to gain new patients and grow your practice. It will serve as a useful resource for the dental professional. PATIENTS With attention to your patients, their experience in your office, and the things they love, the doctor and team implement a strong internal marketing system and can make ideal dental care more available than ever before. COMUNITY By building a unique brand and participating in community events, new patients discover you, get to know you and learn your story. Public relations is an external marketing method that should be considered for the exposure, name recognition, trust, and credibility that it gives you. RELATIONSHIPS Professional dental and medical relationships are built on trust by education, communication and participation, as well as giving of yourself to others and producing excellent dental results. Never underestimate the external marketing effectiveness of expressing acknowledgement, appreciation, kindness and love. Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a marketing speaker at the 2011 and 2012 American Association of Orthodontists (AO) Annual Sessions. Formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools. Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and is in private practice in Antioch, California. She lives in Northern California. This is her first book.…

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Paperback. Condición: Good. Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field. From editor Mickey Smith: Looking back on 40 years of experience, I?ve recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied. This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstrate how the successful application of marketing principleswith appropriate adaptation to environmental forcescan lead to success in the marketplace. Failures are also presented. This well-referenced book explores and explains the principles and practical application of vital elements of pharmaceutical marketing, including: product pricingwith sections on trends, competition, reimbursement programs, public policy, and more research and developmentincluding strategies relating to new products, product scope, positioning and repositioning, product elimination, diversification, and a fascinating case study about Ibuprofen promotionrational and nonrational appeals, advertising prescription drugs to consumers, strategic choices among media types, budgeting, and more place factors, channel systems, physical distribution, and specialists and much more!Ideal for anyone entering or studying the pharmaceutical industry, Pharmaceutical Marketing: Principles, Environment, and Practice is a one-stop source of reliable knowledge that you?ll refer to again and again! In the editor's words, Good marketing leads to good medicine. Exceptions exist, but when the system works, bad marketing never succeeds for longand neither does bad medicine.…

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Paperback. Condición: Good. WHIZ KID, by Joel Burcat and David S. Burcat, transports readers to 1950 Philadelphia, where Ben Green, a decorated World War II veteran from Camden, NJ, is completing his senior year at the University of Pennsylvania. A gifted writer, Ben dreams of becoming a novelist, but the weight of responsibility looms large. His closest friend and war buddy, Stan Ledyard, urges him to join his father's powerful advertising firm in Center City. At home, Ben's wife, Debby, hopes he will choose the security of that job-especially with their first child on the way-and leave behind their cramped apartment above her father's button shop in South Philly's bustling Jewish market, The Zibbiter.While committed to finishing his novel, Ben becomes entangled with Ilene Van Cleve, a wealthy and charismatic classmate who tempts him with a life far from his working-class, Jewish upbringing. As Ben navigates this crossroads, he encounters both blatant antisemitism and the subtler prejudices of Philadelphia's Main Line elite, as well as the harsh realities of racial injustice. A comfortable future in advertising, complete with Main Line mansions and country clubs, lies within his grasp. Yet, his in-laws quietly nudge him toward a more traditional Jewish life, rooted in family and community.Set against the electrifying backdrop of the Philadelphia Phillies' underdog run to the 1950 World Series, Ben's journey mirrors the broader struggles of a changing city and generation. WHIZ KID is a stirring coming-of-age story about ambition, loyalty, identity, personal sacrifice-and the price of following one's dreams. …

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Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

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