Globalization strategy research (32 resultados)
Idioma: Inglés
Editorial: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001), 2001
- Tapa dura
Librería: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, AlemaniaBUCHSERVICE / ANTIQUARIAT Lars Lutzer
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 12,49
Envío por EUR 39,95Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: gut. Auflage: 0007 (Juli 2001). For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, pro…duct and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore I.
- Más imágenes
- Tapa dura
Librería: BoundlessBookstore, Wallingford, Reino UnidoBoundlessBookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 87,05
Envío por EUR 8,14Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: As New. Like new and unread. But has some bumping to the the boards.
- Tapa dura
- Primera edición
Librería: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, AlemaniaAntiquariat Thomas Haker GmbH & Co. KG
Contactar con el vendedorVendedor de 5 estrellasMiembro de asociación: GIAQ
Condición: Usado - Bueno
EUR 47,00
Envío por EUR 50,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Gut. 1st ed. 444 S. Good. Ex-library with usual markings. Clean pages. Sprache: Englisch Gewicht in Gramm: 960.
- Tapa dura
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 150,90
Envío por EUR 13,96Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. In.
- Más imágenes
- Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 162,54
Envío por EUR 2,30Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New.
- Más imágenes
- Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 167,11
Envío por EUR 2,30Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: As New. Unread book in perfect condition.
- Tapa dura
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 150,89
Envío por EUR 17,49Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New.
- Más imágenes
- Tapa dura
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 167,07
Envío por EUR 17,49Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: As New. Unread book in perfect condition.
- Más imágenes
- Tapa dura
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 206,06
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Hardback. Condición: New. "This volume brings together various emerging perspectives in strategy research for further interaction and debate. Contributions address a range of issues related to the globalization of strategy research. Some chapters present perspectives that challenge the historically dominant North American tradit…ion in strategy research, from both outside as well as within North America. Others examine the historical development of strategy research, viewed either as a convergent normal science process, or as a divergent process destined to generate disparate perspectives. Specific chapters include: Globalization or Colonization?; Building a Business on Ethnic Ties; Rhetorical History as a Source of Competitive Advantage; and Organizational Selection in Context. The volume examines strategy theory, methods and research, and strategy as practice, discourse and reflexive design. By creating a forum for discussing issues at the interface of emerging perspectives and long-standing traditions, this volume provides a compendium that contributes to cross-fertilization among them, as well as a catalyst for future research countering the separatist logic that threatens to partition the field".
- Más imágenes
- Tapa dura
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA United
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 209,59
Envío por EUR 43,60Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Hardback. Condición: New. "This volume brings together various emerging perspectives in strategy research for further interaction and debate. Contributions address a range of issues related to the globalization of strategy research. Some chapters present perspectives that challenge the historically dominant North American tradit…ion in strategy research, from both outside as well as within North America. Others examine the historical development of strategy research, viewed either as a convergent normal science process, or as a divergent process destined to generate disparate perspectives. Specific chapters include: Globalization or Colonization?; Building a Business on Ethnic Ties; Rhetorical History as a Source of Competitive Advantage; and Organizational Selection in Context. The volume examines strategy theory, methods and research, and strategy as practice, discourse and reflexive design. By creating a forum for discussing issues at the interface of emerging perspectives and long-standing traditions, this volume provides a compendium that contributes to cross-fertilization among them, as well as a catalyst for future research countering the separatist logic that threatens to partition the field".
- Tapa dura
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 287,05
Envío por EUR 17,49Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Hardcover. Condición: Brand New. 256 pages. 9.50x6.50x1.75 inches. In Stock.
- Tapa dura
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 295,83
Envío por EUR 13,96Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. In.
- Tapa dura
Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 643,55
Envío por EUR 29,14Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 38,18
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. Economic globalization. Chinese enterprises going out strategy research [112].
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 38,18
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. Economic globalization. Chinese enterprises going out strategy research [032].
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 38,18
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. Economic globalization. Chinese enterprises going out strategy research [291].
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 47,90
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2009-12 Publisher: Shandong people published in the economic globalization and China's economic development strategy choice fee ABBA genuine not read h678 books of: the editor of Book Publi…shing: Social Books products: 10 finished phase inventory: a Book Price: Book List Price: 38.80 Book Category: Miscellaneous. other books Tags: fee ABBA editor Shandong People's Publishing House published: Folio: 16 Pages: 507 Binding: Paperback ISBN: 9787209051323Four Satisfaction guaranteed,or money back.
- Más imágenes
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 66,54
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 3 disponibles
paperback. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2013-08-01 Pages: 234 Language: Chinese Publisher: Economic Science Press Yangtze River Delta Economic Studies Series expand domestic demand under conditions of economic globaliz…ation strategy : research the issue of opening the new era of the Yangtze River Delta binding Yangtze practice . summed up the role in promoting the process of the first wave of economic globalization. export-oriented strategy for China 's economic growth . the second wave of globalization. the co.Four Satisfaction guaranteed,or money back.
- Más imágenes
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 69,32
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 5 disponibles
paperback. Condición: New. Language:Chinese.Pub Date: 2014-12-01 Pages: 286 Publisher: Economic Science Press Xinjiang Regional Competitiveness Multidimensional Assessment and Measures of Economic Globalization in order to improve the competitiveness of the Xinjiang region of the main line. regional economics. competitiveness th…eory of economics. industrial economics. international economics. econometrics and other disciplines as a guide. the use of empirical analysis and normative analysis of both static analysis and .
- Más imágenes
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 66,02
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 5 disponibles
paperback. Condición: New. Paperback. Pub Date:2016-06-01 Pages:252 Language: Publisher: Chinese Chinese film press Hollywood global communication strategy research focusing globalization period. especially since the new century Hollywood. analysis of entertainment media company changes in the structure of industrial organizatio…n and the corresponding communication behavior. to reveal the state power and the economic life of Hollywood.
- Más imágenes
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 73,58
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: New. Paperback Pages Number: 350 Language: Chinese. Globalization has exacerbated the language contact and language competition among countries. language education will be even more important. countries are exploring how to research and develop their own in the new era of political stability language educat…ion policy. economic development. national unity and international image. Foreign Language Strategy Research Series China and the U.S. language education policy in theory. A Comparative Study of.
- Más imágenes
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 82,48
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 5 disponibles
paperback. Condición: New. Paperback. Pub Date:2016-09-01 Language: Publisher: Shanghai Jiao Tong University press Chinese globalization and information technology today. the brand image of the city has become a decisive force in a city to obtain sustainable competitive advantage. Ningbo city brand image construction and communi…cation strategy research under the background of globalization is to be resolved. how to build and spread the city brand image.
- Más imágenes
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 84,96
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 5 disponibles
paperback. Condición: New. Language:Chinese.Paperback. Pub Date:2016-09-01 Publisher: Central Compilation press theory on the strategy of national image China national interests from the perspective of research and exploration. enrich the theory of national image strategy; from the practice analysis since the new China establish…ed Chinese national image strategy and the history and current situation of safeguarding national interests. and summarize the experience and lessons. to focus on and explore the current Chinese.
- Tapa blanda
Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 175,30
Envío por EUR 29,14Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Más imágenes
- Tapa blanda
Librería: liu xing, Nanjing, JS, Chinaliu xing
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 125,01
Envío por EUR 15,70Se envía de China a Estados Unidos de AmericaCantidad disponible: 3 disponibles
paperback. Condición: New. Paperback. Pub Date: 2022-04-01 Pages: 381 Language: Chinese Publisher: Economic Science Press. under the background of major and profound changes in the current situation. proposed strengthening anti-monopoly and preventing the disorderly expansion of capital in the country Under the new situation. it… is necessary for our country to understand and deal with anti-monopoly issues from a strategic perspective. The anti-monopoly strategy is a national economic development strategy with competiti.
- Tapa dura
- Impresión bajo demanda
Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 153,44
Envío por EUR 6,84Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Más imágenes
- Tapa dura
- Impresión bajo demanda
Librería: moluna, Greven, Alemaniamoluna
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 215,25
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextThis volume brings together various emerging perspectives in strategy research for further interaction and debate. Contributions address a range of issues related to the globalization of strategy research a…nd chapters examine .
- Más imágenes
- Tapa dura
- Impresión bajo demanda
Librería: preigu, Osnabrück, Alemaniapreigu
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 223,15
Envío por EUR 70,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Buch. Condición: Neu. The Globalization Of Strategy Research | Joel Baum (u. a.) | Buch | Gebunden | Englisch | 2010 | Emerald Group Publishing Limited | EAN 9781849508988 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
- Tapa dura
- Impresión bajo demanda
Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 308,68
Envío por EUR 3,48Se envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. Print on Demand pp. 478.
- Tapa dura
- Impresión bajo demanda
Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 329,31
Envío por EUR 7,58Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. Print on Demand pp. 478 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam.
