Globalization strategy research (38 resultados)

Hardcover. Condición: gut. Auflage: 0007 (Juli 2001). For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore I. …

Hardcover. Condición: Gut. 1st ed. 444 S. Good. Ex-library with usual markings. Clean pages. Sprache: Englisch Gewicht in Gramm: 960.

Condición: As New. Like new and unread. But has some bumping to the the boards.

Condición: New.

Condición: New. pp. 478 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam.

Condición: new.

Condición: As New. Unread book in perfect condition.

Condición: New. In English.

Condición: New.

Condición: New. pp. 478.

Condición: New. 2010. Hardcover. . . . . .

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: As New. Unread book in perfect condition.

Hardback. Condición: New. "This volume brings together various emerging perspectives in strategy research for further interaction and debate. Contributions address a range of issues related to the globalization of strategy research. Some chapters present perspectives that challenge the historically dominant North American tradition in strategy research, from both outside as well as within North America. Others examine the historical development of strategy research, viewed either as a convergent normal science process, or as a divergent process destined to generate disparate perspectives. Specific chapters include: Globalization or Colonization?; Building a Business on Ethnic Ties; Rhetorical History as a Source of Competitive Advantage; and Organizational Selection in Context. The volume examines strategy theory, methods and research, and strategy as practice, discourse and reflexive design. By creating a forum for discussing issues at the interface of emerging perspectives and long-standing traditions, this volume provides a compendium that contributes to cross-fertilization among them, as well as a catalyst for future research countering the separatist logic that threatens to partition the field".…

Condición: New. 2010. Hardcover. . . . . . Books ship from the US and Ireland.

Condición: New.

Hardback. Condición: New. "This volume brings together various emerging perspectives in strategy research for further interaction and debate. Contributions address a range of issues related to the globalization of strategy research. Some chapters present perspectives that challenge the historically dominant North American tradition in strategy research, from both outside as well as within North America. Others examine the historical development of strategy research, viewed either as a convergent normal science process, or as a divergent process destined to generate disparate perspectives. Specific chapters include: Globalization or Colonization?; Building a Business on Ethnic Ties; Rhetorical History as a Source of Competitive Advantage; and Organizational Selection in Context. The volume examines strategy theory, methods and research, and strategy as practice, discourse and reflexive design. By creating a forum for discussing issues at the interface of emerging perspectives and long-standing traditions, this volume provides a compendium that contributes to cross-fertilization among them, as well as a catalyst for future research countering the separatist logic that threatens to partition the field".…

Hardcover. Condición: Brand New. 256 pages. 9.50x6.50x1.75 inches. In Stock.

Condición: New. In.

hardcover. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

paperback. Condición: Good. Economic globalization. Chinese enterprises going out strategy research [112].

paperback. Condición: Good. Economic globalization. Chinese enterprises going out strategy research [032].

paperback. Condición: Good. Economic globalization. Chinese enterprises going out strategy research [291].

paperback. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2009-12 Publisher: Shandong people published in the economic globalization and China's economic development strategy choice fee ABBA genuine not read h678 books of: the editor of Book Publishing: Social Books products: 10 finished phase inventory: a Book Price: Book List Price: 38.80 Book Category: Miscellaneous. other books Tags: fee ABBA editor Shandong People's Publishing House published: Folio: 16 Pages: 507 Binding: Paperback ISBN: 9787209051323Four Satisfaction guaranteed,or money back.…

paperback. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2013-08-01 Pages: 234 Language: Chinese Publisher: Economic Science Press Yangtze River Delta Economic Studies Series expand domestic demand under conditions of economic globalization strategy : research the issue of opening the new era of the Yangtze River Delta binding Yangtze practice . summed up the role in promoting the process of the first wave of economic globalization. export-oriented strategy for China 's economic growth . the second wave of globalization. the co.Four Satisfaction guaranteed,or money back.…

paperback. Condición: New. Language:Chinese.Pub Date: 2014-12-01 Pages: 286 Publisher: Economic Science Press Xinjiang Regional Competitiveness Multidimensional Assessment and Measures of Economic Globalization in order to improve the competitiveness of the Xinjiang region of the main line. regional economics. competitiveness theory of economics. industrial economics. international economics. econometrics and other disciplines as a guide. the use of empirical analysis and normative analysis of both static analysis and .…

paperback. Condición: New. Paperback. Pub Date:2016-06-01 Pages:252 Language: Publisher: Chinese Chinese film press Hollywood global communication strategy research focusing globalization period. especially since the new century Hollywood. analysis of entertainment media company changes in the structure of industrial organization and the corresponding communication behavior. to reveal the state power and the economic life of Hollywood.…

paperback. Condición: New. Paperback Pages Number: 350 Language: Chinese. Globalization has exacerbated the language contact and language competition among countries. language education will be even more important. countries are exploring how to research and develop their own in the new era of political stability language education policy. economic development. national unity and international image. Foreign Language Strategy Research Series China and the U.S. language education policy in theory. A Comparative Study of.…

paperback. Condición: New. Paperback. Pub Date:2016-09-01 Language: Publisher: Shanghai Jiao Tong University press Chinese globalization and information technology today. the brand image of the city has become a decisive force in a city to obtain sustainable competitive advantage. Ningbo city brand image construction and communication strategy research under the background of globalization is to be resolved. how to build and spread the city brand image.…

paperback. Condición: New. Language:Chinese.Paperback. Pub Date:2016-09-01 Publisher: Central Compilation press theory on the strategy of national image China national interests from the perspective of research and exploration. enrich the theory of national image strategy; from the practice analysis since the new China established Chinese national image strategy and the history and current situation of safeguarding national interests. and summarize the experience and lessons. to focus on and explore the current Chinese.…