Advertising (Más de 81.000 resultados)

Paperback. Condición: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condición: Very Good. A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

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Paperback. Condición: Good. This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today.Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.…

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Paperback. Condición: Good. When Tobi Tobias decided to open her own ad agency, having to moonlight in a pet shop wasn't part of her vision . . . of course, neither was murder. Sometimes when opportunity knocks, the door you open leads to a closet. That's certainly the case for Tobi, whose weekends spent cleaning cages in her best friend's pet shop may soon be over. She's just landed her first big break-Zander Closet Company needs a catchy campaign slogan ASAP, and Tobi thinks she's got the right hook to knock 'em dead: When we're done, even your skeletons will have a place. But when a real dead body topples out of a showcase closet, she's about to discover there is such a thing as bad publicity. To save her fledgling business and not get killed by the competition, Tobi takes on a new pet project: solving the murder. But with a stressed-out parrot as the only witness to the crime, Tobi will really have to wing it to put the cagey killer behind bars.…

Paperback. Condición: Very Good. Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in BADVERTISING. A provocative, truth-to-power exposé of ad agencies' flaws, foibles, and failings-and why they matter to the consumer and to those in the business. Morris, an advertising legend known as "Tagline Jim," surveys myriad advertising "agents of stupidity." Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into the ad industry's bunkers. BADVERTISING is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side. "How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place." -Jonah Berger, New York Times bestselling author of Contagious and The Catalyst "Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America's ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you'll never see advertising the same way again." -Drew Eric Whitman, bestselling author of Cashvertising.…

Paperback. Condición: Good. Llibre infantil biling e, a partir de 4-5 anys (catal - espanyol), amb audiollibres i v deos en l nia en catal i espanyol.Els cignes salvatges de Hans Christian Andersen s, amb ra , un dels contes infantils m s llegits arreu del m n. De forma atemporal, tracta temes del drama hum por, valentia, amor, traici , separaci i retrobament. ♫ Escolta la hist ria llegida per parlants natius En el llibre trobareu un enlla que li donar acc s gratu t a audiollibres i v deos en tots dos idiomes. ► Amb dibuixos per pintar Les il-lustracions de la hist ria es poden descarregar per pintar a trav s d'un enlla a dins del llibre.Libro biling e para ni os (catal n - espa ol), con audiolibro y v deo online Los cisnes salvajes de Hans Christian Andersen de buena raz n es uno de los cuentos m s le dos del mundo. De forma atemporal enfoca temas del drama humano: miedo, valent a, amor, traici n, separaci n y reencuentro.Esta edici n es un libro cari osamente ilustrado que relata el cuento de hadas de Andersen en una forma sensible y apropiada para los ni os. ♫ Escucha la historia le da por hablantes nativos En el libro encontrar un enlace que le dar acceso gratuito a audiolibros y v deos en ambos idiomas.► Con dibujos para colorear Las ilustraciones de la historia se pueden descargar para colorear a trav s de un enlace en el libro.…

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Paperback. Condición: Good. Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, tested truths about salesmanship in print which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy said Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.…

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Hardback. Condición: Good.

Hardback. Condición: Good. The author says it best: This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something. Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper's credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling--one of which is behind everything from a national television campaign to an email blast. There's the ad that makes people curious--want to know more? That creates a sense of urgency--limited time offer That increases market share--why we're unique, or just better. And the ad that protects margins--thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is 'You know I play a fictional advertising executive, right?' That's usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman. --from the Foreword by Jon Hamm. …

Paperback. Condición: Fair.

Paperback. Condición: Fair.

Paperback. Condición: Very Good.

Condición: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Condición: Very Good.

Paperback. Condición: Good.

Condición: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

Hardback. Condición: Very Good. These days, the fundamentals of advertising that truly build great brands are overlooked. However, this is a short, fun-to-read and practical book to redress the balance. Each of the 52 ideas relate to day-to-day problems, with real examples, then provides an innovative, sometimes blunt, solution. Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the must-have resource for salespeople, Lance and Woll have written the perfect handbook for what does and what doesn't work in today's advertising world.…

Hardback. Condición: Good. These days, the fundamentals of advertising that truly build great brands are overlooked. However, this is a short, fun-to-read and practical book to redress the balance. Each of the 52 ideas relate to day-to-day problems, with real examples, then provides an innovative, sometimes blunt, solution. Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the must-have resource for salespeople, Lance and Woll have written the perfect handbook for what does and what doesn't work in today's advertising world. …

Hardcover. Condición: Very Good.